farmers.com

farmers.com is SSL secured

Free website and domain report on farmers.com

Last Updated: 16th September, 2020 Update Now
Overview

Snoop Summary for farmers.com

This is a free and comprehensive report about farmers.com. Our records indicate that farmers.com is owned/operated by Farmers Group, Inc. Farmers.com is expected to earn an estimated $395 USD per day from advertising revenue. The sale of farmers.com would possibly be worth $288,054 USD. This figure is based on the daily revenue potential of the website over a 24 month period. Farmers.com receives an estimated 93,306 unique visitors every day - a massive amount of traffic! This report was last updated 16th September, 2020.

About farmers.com

Site Preview: farmers.com farmers.com
Title:
Description: Provides insurance products including automobile, life, homeowners, renters, small business, snowmobile, and teachers liability insurance plans; and financial services including annuities, IRAs, and mutual funds.
Keywords and Tags: banking, finance
Related Terms: chancel liability, homeowners, including nagorno karabakh, iras, iras login, renters, snowmobile, snowmobile forums, snowmobile helmets, www iras
Fav Icon:
Age: Over 28 years old
Domain Created: 10th June, 1996
Domain Updated: 18th March, 2020
Domain Expires: 9th June, 2029
Review

Snoop Score

4/5 (Excellent!)

Valuation

$288,054 USD
Note: All valuation figures are estimates.

Popularity

High
Note: Popularity is estimated.

Rank, Reach and Authority

Alexa Rank: 14,173
Alexa Reach:
SEMrush Rank (US):
SEMrush Authority Score:
Moz Domain Authority: 0
Moz Page Authority: 0

Organic vs Paid (Google Ads)

Traffic

Visitors

Daily Visitors: 93,306
Monthly Visitors: 2,839,941
Yearly Visitors: 34,056,690
Note: All visitors figures are estimates.

Visitors By Country

Revenue

Revenue

Daily Revenue: $395 USD
Monthly Revenue: $12,010 USD
Yearly Revenue: $144,022 USD
Note: All revenue figures are estimates.

Revenue By Country

SEO

Backlinks Analysis (SEMrush)

Top New Follow Links

Top Ranking Keywords (US)

Domain Analysis

Value Length
Domain: farmers.com 11
Domain Name: farmers 7
Extension (TLD): com 3
Expiry Check:

Page Speed Analysis

Average Load Time: 1.92 seconds
Load Time Comparison: Faster than 51% of sites

PageSpeed Insights

Avg. (All Categories) 61
Performance 50
Accessibility 96
Best Practices 50
SEO 92
Progressive Web App 19
0–49 (Fail) 50–89 (Average) 90–100 (Pass)
URL: https://www.farmers.com/
Updated: 16th September, 2020

2.02 seconds
First Contentful Paint (FCP)
40%
47%
13%

0.01 seconds
First Input Delay (FID)
96%
2%
2%

Simulate loading on desktop
50

Performance

Indicates how well the page is performing and highlights opportunities where performance may be improved for farmers.com. This includes details about optimizing page load times which can result in a better user experience.

Metrics

First Contentful Paint — 0.9 s
The time taken for the first image or text on the page to be rendered.
Cumulative Layout Shift — 0.003
Cumulative Layout Shift is the measurement of visible elements collective movement within the viewport.
View Data

Other

First CPU Idle — 2.4 s
The time taken for the page's main thread to be quiet enough to handle input.
Estimated Input Latency — 30 ms
The time taken for the page to respond to user input (during the busiest 5 second window of page load). Users are likely to perceive farmers.com as laggy when the latency is higher than 0.05 seconds.
Network Requests
Below is a list of network requests that were made during page load.
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XHR
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Script
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XHR
https://ing-district.clicktale.net/ctn_v2/wr/?2951806867670416&15&10&0&0&0&264&subsid=233561&msgsize=120
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XHR
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XHR
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Other
https://beacon.krxd.net/usermatch.gif?partner=owneriq&partner_uid=Q6535207932108706735
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https://sp.analytics.yahoo.com/sp.pl?a=10000&d=Wed%2C%2016%20Sep%202020%2005%3A33%3A13%20GMT&n=7d&b=Insurance%20Quotes%20for%20Home%2C%20Auto%2C%20%26%20Life%20%3A%20Farmers%20Insurance&.yp=7044&f=https%3A%2F%2Fwww.farmers.com%2F&enc=UTF-8&tagmgr=gtm
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Script
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Image
https://beacon.krxd.net/optout_check?callback=Krux.ns.farmers.kxjsonp_optOutCheck
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Script
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Script
https://cdn.appdynamics.com/adrum-ext.97655c10e7b91050c0196f6fd1b25fa5.js
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Script
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https://d.turn.com/r/dd/id/L21rdC84MTYvY2lkLzE3NDc0MzA2NDcvdC8yL2NhdC8zMjE3MjIxMw/url/https://p.tvpixel.com/com.snowplowanalytics.iglu/v1?schema=iglu%3Acom.dataplusmath%2Fcookies%2Fjsonschema%2F1-0-0&aid=farmers-fb0c945b-bb36-4f5a-bf63-9cf2070daa1a&domainUserId=193c4c34-0066-4f04-a003-b0e0f99423c4&experianId=$!{TURN_UUID}
3542.2199999448
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3586.5079998039
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3600.3679998685
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Image
https://cm.g.doubleclick.net/pixel?google_nid=pippio_dmp&google_cm&google_no_sc&m=CMwpElsKVwgBEJInGlAyMmI3NTAzMDAwODY4NDlhZDU5ZDAwZTNiZGRmYjc1YjM4YjRlN2FkZWU2NjFhYTM2ZjdjYTQzNDRiZDY1ODNlNzkxNDI2YjU0MTdkY2UyMRAAGgwImceG-wUSBAgCEABCAEoA
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https://usermatch.krxd.net/um/v2?partner=liveramp_identity
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https://beacon.krxd.net/pixel.gif?source=smarttag&fired=report&confid=r588jtp6d&_kpid=f02be25b-ed05-4972-a144-57653f813683&_kcp_s=Farmers%20Insurance&_kcp_d=www.farmers.com&_knifr=5&_kua_kx_tz=420&geo_country=us&geo_region=ca&geo_dma=807&_kua_kx_lang=en-us&_kua_kx_tech_browser_language=en-us&_kua_kx_tech_browser=Chrome%208&_kua_kx_tech_manufacturer=Apple%20Inc.&_kua_kx_tech_device=Computer&_kua_kx_tech_os=Mac%20OS%20X&_kua_kx_geo_country=us&_kua_kx_geo_region=ca&_kua_kx_geo_dma=807&_kua_kx_whistle=0&_kpa_farmers_insurance_event=newSession&_kpa_farmers_insurance_event_timeout=2000&t_navigation_type=0&t_dns=0&t_tcp=0&t_http_request=-1&t_http_response=0&t_content_ready=1558&t_window_load=3420&t_redirect=0&interchange_ran=false&userdata_was_requested=true&userdata_did_respond=true&store_user_after=vj8n7920j&userdata_user=NpdLxvEx%2Cvj8n7920j&sview=1&kplt0=33045&kplt1=33047&kplt2=33129&kplt3=33171&jsonp_requests=https%3A%2F%2Fconsumer.krxd.net%2Fconsent%2Fget%2Ff02be25b-ed05-4972-a144-57653f813683%2C121%2Chttps%3A%2F%2Fbeacon.krxd.net%2Foptout_check%2C91%2Chttps%3A%2F%2Fcdn.krxd.net%2Fuserdata%2Fget%2C91
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https://pippio.com/api/sync?pid=709973&it=1&iv=NpdLxvEx
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Image
https://sp.analytics.yahoo.com/sp.pl?a=10000&d=Wed%2C%2016%20Sep%202020%2005%3A33%3A14%20GMT&n=7d&.yp=7044&f=https%3A%2F%2F4482121.fls.doubleclick.net%2Fddm%2Ffls%2Fr%2Fdc_pre%3DCMqXjdT57OsCFdDBhgodCZsN-A%3Bsrc%3D4482121%3Btype%3Dfarme005%3Bcat%3Dfarme0%3Bord%3D1%3Bnum%3D1108386138552%3Bgtm%3D2wg920%3Bauiddc%3D387346144.1600234392%3B~oref%3Dhttps%253A%252F%252Fwww.farmers.com%252F&e=https%3A%2F%2F4482121.fls.doubleclick.net%2Factivityi%3Bdc_pre%3DCMqXjdT57OsCFdDBhgodCZsN-A%3Bsrc%3D4482121%3Btype%3Dfarme005%3Bcat%3Dfarme0%3Bord%3D1%3Bnum%3D1108386138552%3Bgtm%3D2wg920%3Bauiddc%3D387346144.1600234392%3B~oref%3Dhttps%253A%252F%252Fwww.farmers.com%252F%3F&enc=UTF-8&isIframe=1
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Script
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3919.9759999756
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application/x-javascript
Script
https://beacon.krxd.net/usermatch.gif?partner=dstillery&partner_uid=x9zabie8ga03
5068.1629998144
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blob:https://www.farmers.com/3a035880-690f-43c3-8784-3c5eff65b445
5263.2710000034
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Other
https://ing-district.clicktale.net/ctn_v2/wr/?2951806867670416&15&10&2&1&0&105&subsid=233561&msgsize=120
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XHR
https://ml314.com/utsync.ashx?pub=748&adv=&et=0&eid=&ct=js&pi=&fp=&clid=&if=1&ps=&cl=&mlt=&data=&&cp=https%3A%2F%2Fcdn.krxd.net%2Fpartnerjs%2Fxdi%2Fproxy.3d2100fd7107262ecb55ce6847f01fa5.html%23!kxcid%3Dr588jtp6d%26kxt%3Dhttps%253A%252F%252Fwww.farmers.com%26kxcl%3Dcdn%26kxp%3D&pv=1600234393306_b19kp3iwb&bl=en-us&cb=4803276&return=%2F%2Fbeacon.krxd.net%2Fusermatch.gif%3Fpartner%3Dmadisonlogic%26partner_uid%3D%5BPersonID%5D&ht=&d=&dc=&si=1600234393306_b19kp3iwb&cid=&s=800x600&rp=https%3A%2F%2Fwww.farmers.com%2F
6134.5069999807
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Network Round Trip Times — 0 ms
High Network RTT (Round Trip Times) can have a large impact on performance. Providing servers geographically closer to the user could improve performance.
Server Backend Latencies — 0 ms
High server latencies indicate the server is overloaded or has a poor backend performance.
Tasks
Below is a list of the top-level main thread tasks that executed during page load.
Start Time (Ms) End Time (Ms)
423.423
10.925
440.27
11.879
547.235
6.972
661.794
5.468
667.35
91.042
758.406
17.089
787.588
18.529
809.416
270.407
1079.852
14.149
1094.126
26.858
1153.243
6.078
1186.383
27.353
1213.752
12.215
1226.267
64.83
1291.607
35.757
1330.665
5.779
1337.237
32.947
1382.21
8.717
1391.086
5.227
1397.33
17.884
1421.656
6.606
1436.921
20.442
1457.385
6.72
1464.253
6.033
1471.498
6.343
1495.318
5.445
1500.806
10.22
1512.549
5.053
1518.442
167.621
1686.142
5.536
1692.449
46.772
1741.503
45.356
1791.909
7.731
1802.743
10.17
1822.343
15.098
1837.464
40.857
1891.572
7.945
1903.431
8.454
1977.371
18.661
1999.502
31.093
2044.482
22.331
2066.933
79.142
2148.627
20.598
2171.11
6.755
2177.88
34.971
2213.731
24.715
2240.697
86.378
2327.094
5.882
2337.6
5.539
2355.512
32.428
2394.88
6.288
2401.2
5.086
2406.333
16.889
2430.339
15.476
2452.494
7.412
2465.981
19.837
2486.302
30.379
2517.661
30.102
2554.937
27.985
2587.193
6.546
2595.149
5.398
2603.05
36.388
2640.677
8.978
2649.68
47.518
2702.626
6.549
2712.915
15.166
2740.209
33.513
2774.565
5.493
2780.417
9.403
2793.998
7.052
2810.157
21.958
2835.661
40.794
2880.038
5.297
2886.16
11.719
2946.559
6.303
2960.174
5.844
2974.917
9.48
2999.611
14.006
3017.433
15.425
3038.954
11.475
3050.572
31.899
3096.598
7.136
3114.748
6.267
3148.721
9.78
3176.903
5.343
3197.607
9.516
3274.477
25.889
3341.904
6.73
3450.351
60.64
3516.974
47.808
3588.244
18.994
3607.293
10.182
3718.15
7.331
3728.719
5.33
3945.784
6.807
Diagnostics
Below is a collection of useful page vitals.
View Data
Metrics
Below is a collection of metrics.
View Data

Opportunities

Properly size images — Potential savings of 165 KiB
Images can slow down the page's load time. Farmers.com should consider serving more appropriate-sized images.
URL Resource Size (Bytes) Potential Savings (Bytes)
https://farmersinsurance.scene7.com/is/image/farmers/homepage_campfire_2-v2
299140
162844
https://farmersinsurance.scene7.com/is/image/farmers/QA_reasons-to-buy-renters-insurance_455x232-1
33532
6469
Defer offscreen images
Time to Interactive can be slowed down by resources on the page. Farmers.com should consider lazy-loading offscreen and hidden images.
Minify CSS — Potential savings of 5 KiB
Cascading Style Sheets (CSS) files can contribute to network payload sizes. Farmers.com should consider minifying CSS files.
URL Transfer Size (Bytes) Potential Savings (Bytes)
https://www.farmers.com/etc.clientlibs/farmers/clientlibs/clientlib-base.css
24784
5516
Minify JavaScript — Potential savings of 62 KiB
JavaScript (JS) files can contribute to network payload sizes and increase script parse times. Farmers.com should consider minifying JS files.
URL Transfer Size (Bytes) Potential Savings (Bytes)
https://www.farmers.com/etc.clientlibs/farmers/clientlibs/clientlib-libraries.js
109873
43808
https://www.farmers.com/etc.clientlibs/farmers/clientlibs/clientlib-base.js
28167
9701
https://www.googletagmanager.com/gtm.js?id=GTM-W2ZTCM
62526
6510
inline: // Copyright 2006-2020 ClickTale Ltd., U...
8594
3067
Efficiently encode images
Unoptimized images can consume more cellular data than what is necessary.
Serve images in next-gen formats
Image formats like PNG and JPEG have poor compression when compared to other next-gen formats, such as JPEG 200, JPEG XR and WebP.
Enable text compression — Potential savings of 71 KiB
Text-based resources should be served with compression, such as gzip, deflate or brotli.
URL Transfer Size (Bytes) Potential Savings (Bytes)
https://c.tvpixel.com/js/current/dpm_pixel_min.js?aid=farmers-fb0c945b-bb36-4f5a-bf63-9cf2070daa1a
104785
72881
Preconnect to required origins
Resource hints, such as 'preconnect' or 'dns-prefetch', may assist in establishing early connections to important third-party origins.
Initial server response time was short — Root document took 270 ms
It is advised to keep the server response time short for the main document, because all other requests depend on it.
URL Time Spent (Ms)
https://www.farmers.com/
266.269
Avoid multiple page redirects — Potential savings of 190 ms
Redirects can cause additional delays before the page can begin loading. Farmers.com should avoid multiple or unnecessary page redirects.
URL Time Spent (Ms)
http://farmers.com/
190
https://www.farmers.com/
0
Use video formats for animated content
Large GIFs are inefficient for delivering animated content. It is recommended to use MPEG4/WebM videos for animations and PNG/WebP for static images instead of GIF.
Remove duplicate modules in JavaScript bundles
Ensure that no duplicate JavaScript modules from bundles exist to reduce bytes consumed by network activity.
Avoid serving legacy JavaScript to modern browsers — Potential savings of 42 KiB
Polyfills and transforms enable legacy browsers to use new JavaScript features. For bundled JavaScript it is recommended to adopt a modern script deployment strategy using module/nomodule feature detection. This will reduce the amount of code shipped to modern browsers.
URL Potential Savings (Bytes)
https://s.yimg.com/wi/ytc.js
11956
https://ml314.com/tag.aspx?1582020
9487
https://cdnssl.clicktale.net/pcc/150d098d-c0af-4156-945d-139031db4fad.js?DeploymentConfigName=Release_20200903&Version=2
7636
https://cdn.appdynamics.com/adrum/adrum-latest.js
7235
https://10969108.collect.igodigital.com/collect.js
5917
https://cdn.krxd.net/ctjs/controltag.js.840d44399e357e7da3f94ce724fcd35c
75
https://cdnjs.cloudflare.com/ajax/libs/popper.js/1.12.3/umd/popper.min.js
61
https://connect.facebook.net/signals/config/833345733345430?v=2.9.24&r=stable
56
https://connect.facebook.net/en_US/fbevents.js
51
https://www.farmers.com/etc.clientlibs/farmers/clientlibs/clientlib-libraries.js
48

Diagnostics

Avoids enormous network payloads — Total size was 1,998 KiB
Large network payloads can cost users money and are linked to long load times.
URL Transfer Size (Bytes)
https://farmersinsurance.scene7.com/is/image/farmers/homepage_campfire_2-v2
299447
https://www.farmers.com/etc.clientlibs/farmers/clientlibs/clientlib-libraries.js
109873
https://c.tvpixel.com/js/current/dpm_pixel_min.js?aid=farmers-fb0c945b-bb36-4f5a-bf63-9cf2070daa1a
105315
https://www.googletagmanager.com/gtm.js?id=GTM-WJ8XW6
85136
https://cdn.krxd.net/ctjs/controltag.js.840d44399e357e7da3f94ce724fcd35c
84896
https://cdn.krxd.net/ctjs/controltag.js.840d44399e357e7da3f94ce724fcd35c
84896
https://www.farmers.com/etc.clientlibs/farmers/clientlibs/clientlib-libraries/resources/fonts/fontawesome-webfont.woff2
77717
https://www.googletagmanager.com/gtm.js?id=GTM-W2ZTCM
62526
https://s.go-mpulse.net/boomerang/5KL9P-5DVDJ-M8CD6-6Y3CZ-VPSHE
51882
https://www.farmers.com/etc.clientlibs/farmers/clientlibs/clientlib-base/resources/fonts/SlatePro-Medium.woff
50210
Avoid chaining critical requests — 25 chains found
Below is a list of Critical Request Chains, which shows which resources are loaded with a high priority. Farmers.com should consider reducing the length of chains, reducing the download size of resources, or deferring the download of unnecessary resources to improve page load.
User Timing marks and measures — 2 user timings
Make use of the User Timing API to measure an app's real-world performance during key user experiences.
Name Type Start Time (Ms) Duration (Ms)
snaptr
Mark
2365.376
snaptr
Mark
2958.445
Keep request counts low and transfer sizes small — 242 requests • 1,998 KiB
It is advised to add a budgets.json file in order to set budgets for the quantity and size of page resources.
Resource Type Requests Transfer Size (Bytes)
Total
242
2045466
Script
72
1242070
Image
82
467143
Font
3
176819
Stylesheet
6
65128
Other
69
60873
Document
10
33433
Media
0
0
Third-party
189
1484581
Minimize third-party usage — Third-party code blocked the main thread for 20 ms
It is advised to either limit, remove or delay the loading of redundant third-party code which may be significantly impacting load performance.
Third-Party Transfer Size (Bytes) Main-Thread Blocking Time (Ms)
147662
17.81
446552
0
193538
0
169448
0
75035
0
56581
0
52204
0
52125
0
39931
0
20069
0
18814
0
15254
0
12701
0
11129
0
8998
0
7002
0
5704
0
3850
0
3542
0
2399
0
2233
0
2215
0
1767
0
1732
0
1623
0
1547
0
1321
0
1308
0
1279
0
1170
0
1082
0
1049
0
851
0
769
0
748
0
729
0
688
0
532
0
344
0
171
0
0
0
Largest Contentful Paint element — 1 element found
The element which was identified as the Largest Contentful Paint.
Element
img
Avoid large layout shifts — 5 elements found
Below is a list of all DOM elements that contribute to the CLS of the page.
Element CLS Contribution
0.0020425531914894
0.00038650452178519
0.00011063080378313
0.00010141157013454
9.3216695780233E-5
Uses passive listeners to improve scrolling performance
Improve the page's scroll performance by marking touch and wheel event listeners as 'passive'.
Avoid long main-thread tasks — 4 long tasks found
Below is a list of the longest tasks on the main thread, which is useful when identifying the worst input delay contributors.
URL Start Time (Ms) Duration (Ms)
https://www.farmers.com/libs/dam/components/scene7/dynamicmedia/clientlibs/dynamicmedia.js
4820
270
https://cdn.appdynamics.com/adrum/adrum-latest.js
5780
84
https://www.googletagmanager.com/gtm.js?id=GTM-W2ZTCM
5955
79
https://www.googletagmanager.com/gtm.js?id=GTM-WJ8XW6
1507
65
Avoid non-composited animations
It is recommended to avoid non-composited animations which are often janky and increase CLS.
Avoids large JavaScript libraries with smaller alternatives — 0 large libraries found
It is recommended to work with smaller JavaScript libraries to reduce your bundle size and avoid poor performance.

Budgets

Performance budget
It is advised to keep the quantity and size of all network requests under the targets set by the provided performance budget.
Timing budget
It is advised to set a timing budget to monitor the performance of your site.

Metrics

Time to Interactive — 4.2 s
The time taken for the page to become fully interactive.
Total Blocking Time — 270 ms
The total blocking time is the sum of all time periods between First Contentful Paint and Time to Interactive (when task length exceeded 50ms).

Other

First Meaningful Paint — 1.4 s
The time taken for the primary content of the page to be rendered.

Opportunities

Eliminate render-blocking resources — Potential savings of 560 ms
Resources, such as JavaScript and style sheets, can block the first paint of the page. Farmers.com should consider delivering critical JavaScript/style sheets (JS/CSS) inline and deferring all non-critical JS/CSS.
URL Transfer Size (Bytes) Potential Savings (Ms)
https://www.farmers.com/etc.clientlibs/farmers/clientlibs/clientlib-site.css
7122
70
https://www.farmers.com/etc.clientlibs/farmers/clientlibs/clientlib-libraries.css
28697
230
https://www.farmers.com/etc.clientlibs/farmers/clientlibs/clientlib-base.css
24784
230
https://www.farmers.com/content/dam/falcon/target/at.js
28564
230
https://www.farmers.com/etc.clientlibs/clientlibs/granite/jquery.js
34468
270
https://www.farmers.com/etc.clientlibs/clientlibs/granite/utils.js
5320
150
https://www.farmers.com/content/dam/falcon/replacer/replacer.js
983
70
Remove unused CSS — Potential savings of 48 KiB
Dead and/or unused rules in Style Sheets (CSS) can contribute to network payload sizes. Farmers.com should consider removing dead rules from style sheets and deferring the loading of CSS not used for above-the-fold content.
URL Transfer Size (Bytes) Potential Savings (Bytes)
https://www.farmers.com/etc.clientlibs/farmers/clientlibs/clientlib-libraries.css
28697
27626
https://www.farmers.com/etc.clientlibs/farmers/clientlibs/clientlib-base.css
24784
21440
Remove unused JavaScript — Potential savings of 257 KiB
It is advised to remove unused JavaScript in order to reduce bytes consumed by network activity.
URL Transfer Size (Bytes) Potential Savings (Bytes)
https://www.farmers.com/etc.clientlibs/farmers/clientlibs/clientlib-libraries.js
109873
46096
https://cdn.krxd.net/ctjs/controltag.js.840d44399e357e7da3f94ce724fcd35c
84896
44887
https://c.tvpixel.com/js/current/dpm_pixel_min.js?aid=farmers-fb0c945b-bb36-4f5a-bf63-9cf2070daa1a
105315
38673
https://s.go-mpulse.net/boomerang/5KL9P-5DVDJ-M8CD6-6Y3CZ-VPSHE
51882
34316
https://connect.facebook.net/signals/config/833345733345430?v=2.9.24&r=stable
39641
34166
https://www.farmers.com/etc.clientlibs/clientlibs/granite/jquery.js
34468
22973
https://cdnssl.clicktale.net/ptc/150d098d-c0af-4156-945d-139031db4fad.js
32840
21424
https://www.google-analytics.com/gtm/js?id=GTM-5PVWBPL&t=gtm33&cid=1502086342.1600234392
30970
21121
Preload key requests — Potential savings of 230 ms
Key requests can be preloaded by using '<link rel=preload>'. Farmers.com should consider using '<link rel=preload>' to prioritize fetching resources that are currently requested later in page load.
URL Potential Savings (Ms)
https://www.farmers.com/etc.clientlibs/farmers/clientlibs/clientlib-base/resources/fonts/SlatePro-Bk.woff
230
https://www.farmers.com/etc.clientlibs/farmers/clientlibs/clientlib-base/resources/fonts/SlatePro-Medium.woff
210

Diagnostics

Avoid an excessive DOM size — 882 elements
A large DOM (Document Object Model) will increase memory usage, cause longer system calculations as well as costly layout reflows.
Statistic Element Value
Total DOM Elements
882
Maximum DOM Depth
26
Maximum Child Elements
39
Reduce JavaScript execution time — 1.7 s
JavaScript (JS) execution time can be lowered by reducing the time required for parsing, compiling and executing JS. Delivering smaller JS payloads may help with this.
URL Total CPU Time (Ms) Script Evaluation (Ms) Script Parse (Ms)
https://www.farmers.com/assets/44b69693ui1687912492c8e22d270e
328.492
312.116
1.565
Unattributable
267.006
3.698
0.244
https://www.farmers.com/libs/dam/components/scene7/common/clientlibs/i18n.js
266.718
265.677
1.041
https://www.farmers.com/
243.207
48.357
5.008
https://www.googletagmanager.com/gtm.js?id=GTM-WJ8XW6
185.868
165.894
11.35
https://www.farmers.com/etc.clientlibs/farmers/clientlibs/clientlib-libraries.js
129.621
104.954
7.01
https://www.farmers.com/etc.clientlibs/clientlibs/granite/jquery.js
127.488
106.1
2.421
https://cdn.krxd.net/ctjs/controltag.js.840d44399e357e7da3f94ce724fcd35c
121.213
102.015
10.695
https://www.googletagmanager.com/gtm.js?id=GTM-W2ZTCM
120.348
102.787
9.674
https://farmersinsurance.scene7.com/s7viewers/libs/responsive_image.js
118.389
38.222
0.787
https://www.farmers.com/content/dam/falcon/target/at.js
94.543
82.003
1.538
https://cdn.appdynamics.com/adrum/adrum-latest.js
90.887
70.779
1.869
https://cdn.krxd.net/controltag/r588jtp6d.js
85.9
82.141
2.402
https://cdnssl.clicktale.net/www47/ptc/150d098d-c0af-4156-945d-139031db4fad.js
60.486
54.202
3.08
https://sc-static.net/scevent.min.js
57.014
47.451
5.471
https://www.google-analytics.com/gtm/js?id=GTM-5PVWBPL&t=gtm33&cid=1502086342.1600234392
56.022
42.507
1.789
Minimize main-thread work — 3.0 s
Main-thread work timing can be lowered by reducing the time required for parsing, compiling and executing JS. Delivering smaller JS payloads may help with this.
Category Time Spent (Ms)
Script Evaluation
2025.114
Other
439.89099999999
Script Parsing & Compilation
146.762
Style & Layout
137.891
Rendering
89.489
Parse HTML & CSS
84.569
Garbage Collection
35.046

Metrics

Speed Index — 3.3 s
The time taken for the page contents to be visibly populated.
Largest Contentful Paint — 4.4 s
The timing of the largest text or image that is painted.

Other

Max Potential First Input Delay — 270 ms
Users could experience a delay when interacting with the page.

Diagnostics

Serve static assets with an efficient cache policy — 45 resources found
Farmers.com can speed up repeat visits by increasing the cache lifetime, which is essentially how long before a cached copy expires.
URL Cache TTL (Ms) Transfer Size (Bytes)
https://c.tvpixel.com/js/current/dpm_pixel_min.js?aid=farmers-fb0c945b-bb36-4f5a-bf63-9cf2070daa1a
0
105315
https://10969108.collect.igodigital.com/collect.js
0
2627
https://cdn.c212.net/c.min.js
0
1222
https://px.owneriq.net/j/?pt=n5gbe6&t=f%7C%22%22&s=4q3b
0
839
https://tapestry.tapad.com/tapestry/1?ta_partner_id=916&ta_partner_did=Q6535207931956875779J&ta_format=png
0
718
https://ps.eyeota.net/match/bounce/?bid=i0r4o4v&uid=NpdLxvEx
0
440
https://farmersinsurance.scene7.com/is/image/farmers/agent-hp-banner-1?req=set,json&id=1298780799&handler=s7RIJSONResponse
4000
530
https://farmersinsurance.scene7.com/is/image/farmers/agent-hp-banner-1?req=props,json&scl=1&id=-1997149573&handler=s7RIJSONResponse
176000
588
https://cdnssl.clicktale.net/www47/ptc/150d098d-c0af-4156-945d-139031db4fad.js
600000
42257
https://cdnssl.clicktale.net/ptc/150d098d-c0af-4156-945d-139031db4fad.js
600000
32840
https://sc-static.net/scevent.min.js
600000
5989
https://connect.facebook.net/signals/config/833345733345430?v=2.9.24&r=stable
1200000
39641
https://connect.facebook.net/en_US/fbevents.js
1200000
34931
https://cdn.krxd.net/controltag/r588jtp6d.js
1200000
5944
https://cdn.krxd.net/controltag/r588jtp6d.js
1200000
5899
https://consumer.krxd.net/consent/get/f02be25b-ed05-4972-a144-57653f813683?idt=device&dt=kxcookie&callback=Krux.ns.farmers.kxjsonp_consent_get_0
1800000
618
https://consumer.krxd.net/consent/get/f02be25b-ed05-4972-a144-57653f813683?idt=device&dt=kxcookie&callback=Krux.ns.farmers.kxjsonp_consent_get_0
1800000
608
https://s.yimg.com/wi/ytc.js
3600000
6544
https://s.yimg.com/wi/ytc.js
3600000
6543
https://farmersinsurance.scene7.com/s7viewers/html5/js/MixedMediaViewer.js
3982000
11689
https://farmersinsurance.scene7.com/s7viewers/html5/js/ZoomViewer.js
4168000
7069
https://farmersinsurance.scene7.com/s7viewers/html5/js/ZoomVerticalViewer.js
5406000
6614
https://farmersinsurance.scene7.com/s7viewers/html5/js/SpinViewer.js
5632000
6394
https://farmersinsurance.scene7.com/s7viewers/html5/js/BasicZoomViewer.js
6997000
5973
https://farmersinsurance.scene7.com/s7viewers/libs/responsive_image.js
7119000
3970
https://farmersinsurance.scene7.com/s7viewers/html5/js/FlyoutViewer.js
7176000
6033
https://www.google-analytics.com/analytics.js
7200000
19293
https://s.pinimg.com/ct/core.js
7200000
1021
https://farmersinsurance.scene7.com/is/image/farmers/LFECertificate-455x242_b
8321000
12952
https://farmersinsurance.scene7.com/s7viewers/html5/js/VideoViewer.js
9415000
8817
https://farmersinsurance.scene7.com/is/image/farmers/homepage_campfire_2-v2
13456000
299447
https://farmersinsurance.scene7.com/is/image/farmers/QA_reasons-to-buy-renters-insurance_455x232-1
17419000
33838
https://px.owneriq.net/stas/s/n5gbe6.js
17973000
5280
https://farmersinsurance.scene7.com/is/image/farmers/agent-hp-banner-1?wid=1400&hei=543
18536000
32128
https://www.farmers.com/assets/44b69693ui1687912492c8e22d270e
21600000
19008
https://px.owneriq.net/ep?sid%5B%5D=6298754509&sid%5B%5D=6298754514&sid%5B%5D=6298754519&sid%5B%5D=6153806934&sid%5B%5D=6153807259&pt=n5gbe6&uid=Q6535207931956875779J&jcs=1
32686000
469
https://farmersinsurance.scene7.com/is/image/farmers/SignalMan_360x236
35428000
10510
https://px.owneriq.net/cm?id=&esi=1&google_gid=CAESECNnGJNpHnW2QJdBSbNgcHQ&google_cver=1&google_ula=1174,0
42159000
734
https://ml314.com/tag.aspx?1582020
70105000
12340
https://cdnssl.clicktale.net/www/WR-latest.js
86400000
19680
https://cdnssl.clicktale.net/www/ChangeMonitor-latest.js
86400000
16122
https://s.go-mpulse.net/boomerang/5KL9P-5DVDJ-M8CD6-6Y3CZ-VPSHE
604800000
51882
https://s.pinimg.com/ct/lib/main.2424edb5.js
1209600000
17407
https://cdn.appdynamics.com/adrum/adrum-latest.js
2678400000
36106
https://cdn.appdynamics.com/adrum-ext.97655c10e7b91050c0196f6fd1b25fa5.js
2678400000
20475
Ensure text remains visible during webfont load
Make use of the font-display CSS feature, which will ensure text is user-visible while webfonts are loading.
URL Potential Savings (Ms)
https://www.farmers.com/etc.clientlibs/farmers/clientlibs/clientlib-base/resources/fonts/SlatePro-Bk.woff
119.69499988481
https://www.farmers.com/etc.clientlibs/farmers/clientlibs/clientlib-base/resources/fonts/SlatePro-Medium.woff
89.100999990478
https://www.farmers.com/etc.clientlibs/farmers/clientlibs/clientlib-libraries/resources/fonts/fontawesome-webfont.woff2
131.23299996369
Avoid `document.write()`
Avoid or limit the use of external scripts that are dynamically injected via 'document.write()' as users on slow connections will be delayed by tens of seconds.
URL Location
https://www.farmers.com/
line: 189
https://www.googleadservices.com/pagead/conversion.js
line: 60
96

Accessibility

Indicates how accessible the page is and highlights opportunities where the page can be made more accessible to users of farmers.com. This includes details about various page attributes that can be optimized.

Navigation

`[accesskey]` values are unique
Access keys assist users with focusing on different parts of the page. Each access key should be unique for proper navigation.
The page contains a heading, skip link, or landmark region
It is advised to provide ways to bypass repetitive content, allowing users to navigate the page efficiently.
`[id]` attributes on active, focusable elements are unique
Ensure all focusable elements have a unique id value to allow them to be visible to users of assistive technologies, like a screen reader.
Heading elements appear in a sequentially-descending order
Properly order all headers and do not skip heading levels to better the navigation and readability for users of assistive technologies, like a screen reader.
No element has a `[tabindex]` value greater than 0
Although technically valid, a tabindex value greater than 0 often creates frustrating experiences for users who rely on assistive technologies.

ARIA

`[aria-*]` attributes match their roles
Avoid mismatching 'aria-*' attributes and their 'role' value, as it invalidates the attribute.
`[aria-hidden="true"]` is not present on the document `<body>`
If aria-hidden=true is set on the document body, assistive technologies, like a screen reader will work inconsistently.
`[aria-hidden="true"]` elements do not contain focusable descendents
Interactive elements within an aria-hidden=true element are unavailable to users of assistive technologies, like a screen reader.
ARIA input fields have accessible names
Generic names are announced to users of assistive technologies, like a screen reader, when an input field does not have an accessible name specified.
`[role]`s have all required `[aria-*]` attributes
Some ARIA roles have required 'aria-*' attributes, which provide essential information about state and functionality.
Elements with an ARIA `[role]` that require children to contain a specific `[role]` have all required children.
Some ARIA parent roles cannot perform their intended functions if specific child roles are not used.
`[role]`s are contained by their required parent element
Some ARIA child roles cannot perform their intended functions if specific parent roles are not used.
`[role]` values are valid
All ARIA roles require valid values to perform their intended functions.
ARIA toggle fields have accessible names
Generic names are announced to users of assistive technologies, like a screen reader, when a toggle field does not have an accessible name specified.
`[aria-*]` attributes have valid values
ARIA attributes cannot be interpreted with invalid values when used by screen readers and other assistive technologies.
`[aria-*]` attributes are valid and not misspelled
ARIA attributes cannot be interpreted with invalid names when used by screen readers and other assistive technologies.
ARIA IDs are unique
Ensure all ARIA ID values are unique to prevent elements from being overlooked by assistive technologies, like a screen reader.

Names and labels

Buttons have an accessible name
Buttons become unusable as they are announced simply as "button" when the button does not have an accessible name, when used by screen readers and other assistive technologies.
Document has a `<title>` element
Search engines, screen reader users and other assistive technology users rely on the title to provide an overview of the page and to help determine if the page is relevant to their search.
No form fields have multiple labels
Having multiple labels for form fields can be confusing to assistive technologies, like a screen reader.
`<frame>` or `<iframe>` elements have a title
Screen reader users and other assistive technology users rely on frame titles to describe the contents of frames.
Image elements have `[alt]` attributes
Provide short and descriptive alternative text where possible on informative elements.
`<input type="image">` elements have `[alt]` text
Input buttons with alternative text assist screen readers and other assistive technology users to understand its purpose.
Form elements have associated labels
Screen readers and other assistive technologies rely on labels to properly announce form controls.
`<object>` elements have `[alt]` text
It is advised that alt text is used on '<object>' elements in order to provide meaning to screen reader and other assistive technology users, as these technologies are unable to translate non-text content.

Contrast

Background and foreground colors have a sufficient contrast ratio
Many (if not most) users find low-contrast text difficult or impossible to read.

Tables and lists

`<dl>`'s contain only properly-ordered `<dt>` and `<dd>` groups, `<script>`, `<template>` or `<div>` elements.
Screen readers and other assistive technologies may produce poor and inaccurate output when definition lists are not properly marked up.
Definition list items are wrapped in `<dl>` elements
In order for screen readers and other assistive technologies to properly announce definition list items ('<dt>' and '<dd>'), they must be wrapped in parent a '<dl>' element.
Presentational `<table>` elements avoid using `<th>`, `<caption>` or the `[summary]` attribute.
It is advised to not include data elements in tables which are used for layout purposes, as it may create confusion for screen reader and other assistive technology users.
Lists contain only `<li>` elements and script supporting elements (`<script>` and `<template>`).
Use proper list structure to aid screen readers and other assistive technologies.
Cells in a `<table>` element that use the `[headers]` attribute refer to table cells within the same table.
Screen readers and other assistive technologies have features to make navigating tables easier. Ensure that '<td>' cells using the headers attribute only refer to other cells in the same table, to improve screen reader user experience.
`<th>` elements and elements with `[role="columnheader"/"rowheader"]` have data cells they describe.
Screen readers and other assistive technologies have features to make navigating tables easier. Ensure that table headers refer to some set of cells, to improve screen reader user experience.

Internationalization and localization

`<html>` element has a `[lang]` attribute
It is advised to provide a lang attribute so that screen readers and other assistive technologies are guaranteed to announce the page's text correctly. When not provided, the user's default language setting will be used which may cause inaccuracies.
`<html>` element has a valid value for its `[lang]` attribute
Specify a valid BCP 47 language in order to help screen readers and other assistive technologies announce text properly.
`[lang]` attributes have a valid value
Specify a valid BCP 47 language on elements in order to help screen readers and other assistive technologies announce text properly.

Best practices

The document does not use `<meta http-equiv="refresh">`
Pages that refresh automatically cause a poor user experience as focus is directed back to the top of the page unexpectedly.
`[user-scalable="no"]` is not used in the `<meta name="viewport">` element and the `[maximum-scale]` attribute is not less than 5.
For users with low vision who rely on screen magnification, ensure that zooming is not disabled.

Audio and video

`<video>` elements contain a `<track>` element with `[kind="captions"]`
Farmers.com may provide assistance to deaf or hearing-impaired users with captions on videos.
`<video>` elements contain a `<track>` element with `[kind="description"]`
Farmers.com may provide relevant information that dialogue cannot, by using audio descriptions.

Names and labels

Links do not have a discernible name
In order to improve the navigation for screen reader and other assistive technology users, use link text that is unique, focusable and discernible.

Tables and lists

List items (`<li>`) are not contained within `<ul>` or `<ol>` parent elements.
In order for screen readers to announce list items, ensure that list items ('<li>') are contained within parent '<ul>' or '<ol>' tags.
Failing Elements

Manual Checks

The page has a logical tab order
The visual layout should be logical in its tab order and users cannot focus elements that are offscreen.
Interactive controls are keyboard focusable
Ensure that custom interactive controls are keyboard focusable and that a focus indicator is displayed.
Interactive elements indicate their purpose and state
Ensure that interactive elements (such as links and buttons) are distinguishable from non-interactive elements and that they indicate their state.
The user's focus is directed to new content added to the page
When new content (such as a dialogue) is added to the page, the user's focus should be directed to it.
User focus is not accidentally trapped in a region
Avoid focus being accidentally trapped when a user tabs in and out of controls or regions on page.
Custom controls have associated labels
Ensure that custom interactive controls have associated labels, which are provided by aria-label and aria-labelledby attributes.
Custom controls have ARIA roles
Ensure that all custom interactive controls have appropriate ARIA roles.
Visual order on the page follows DOM order
Ensure that the DOM order matches with the page's visual order, in order to improve navigation for screen readers and other assistive technologies.
Offscreen content is hidden from assistive technology
Ensure that offscreen content is hidden through the use of "display:none" styling or the aria-hidden attribute.
HTML5 landmark elements are used to improve navigation
Elements such as <main> and <nav> are recommended as they are used by screen readers and other assistive technologies to improve keyboard navigation.
50

Best Practices

Indicates the recommended, best practices currently in place on the page and highlights the best practices that farmers.com should incorporate. This includes practices such as protecting pages with HTTPS.

Audits

Avoids requesting the geolocation permission on page load
When requesting a user's location, provide context or consider tying the request to a user action to avoid confusion and mistrust from users.
Avoids requesting the notification permission on page load
When requesting permission to send notifications, provide context or consider tying the request to a user action to avoid confusion and mistrust from users.

Audits

Allows users to paste into password fields
Ensure that password inputs may be pasted into to aid in the user's ability to use password managers and improve security.
Serves images with appropriate resolution
For maximum image clarity, ensure images have natural dimensions and are proportional to the display size and pixel ratio.
Fonts with `font-display: optional` are preloaded
It is recommended that optional fonts are preloaded.

Audits

Page has the HTML doctype
Ensure a doctype is specified to prevent the browser from switching to quirks-mode.
Properly defines charset
It is advised to declare a character encoding, optionally via a <meta> tag in the first 1024 bytes of the HTML or in the Content-Type HTTP response header.

Audits

Avoids Application Cache
Application cache is deprecated and is no longer recommended.
Detected JavaScript libraries
Below is a list of all front-end JavaScript libraries that were detected on the page.
Name Version
Bootstrap
4.0.0
jQuery
3.5.1
boomerang.js
1.632.0
Page has valid source maps
Consider deploying source maps for added benefits such as the ability to debug while in production.
URL Map URL
https://www.farmers.com/etc.clientlibs/farmers/clientlibs/clientlib-libraries.js
https://www.farmers.com/etc.clientlibs/farmers/clientlibs/bootstrap.min.js.map
https://cdnjs.cloudflare.com/ajax/libs/popper.js/1.12.3/umd/popper.min.js
https://cdnjs.cloudflare.com/ajax/libs/popper.js/1.12.3/umd/popper.min.js.map

Audits

Does not use HTTPS — 1 insecure request found
Ensure that all pages are protected with HTTPS (including those that do not handle sensitive data) as HTTPS prevents tampering and passive listening on communications between the app and its users. Additionally, HTTPS is a prerequisite for HTTP/2 and many new web platform APIs.
Insecure URL
http://farmers.com/
Links to cross-origin destinations are unsafe
Improve performance and prevent security vulnerabilities by adding rel="noopener" and rel="noreferrer" to external links.
Includes front-end JavaScript libraries with known security vulnerabilities — 3 vulnerabilities detected
Ensure that the use of third-party scripts is minimal and that only trusted third-party scripts are used as some may contain known security vulnerabilities which may be exploited by attackers.
Library Version Vulnerability Count Highest Severity
3
Medium

Audits

Displays images with incorrect aspect ratio
Ensure that image display dimensions match their natural aspect ratio.
URL Aspect Ratio (Displayed) Aspect Ratio (Actual)
https://farmersinsurance.scene7.com/is/image/farmers/LFECertificate-455x242_b
361 x 236 (1.53)
455 x 242 (1.88)
https://farmersinsurance.scene7.com/is/image/farmers/QA_reasons-to-buy-renters-insurance_455x232-1
361 x 236 (1.53)
455 x 232 (1.96)

Audits

Registers an `unload` listener
The 'unload' event does not fire reliably, causing issues with browser optimizations such as the Back-Forward Cache. It is recommended that 'pagehide' or 'visibilitychange' events are used instead.
URL
Uses deprecated APIs — 1 warning found
Avoid deprecated APIs which will eventually be removed the browser.
Deprecation / Warning URL
Synchronous XMLHttpRequest on the main thread is deprecated because of its detrimental effects to the end user's experience. For more help, check https://xhr.spec.whatwg.org/.
Browser errors were logged to the console
Below is a list of all errors logged to the console, which indicate unresolved problems on the site.
URL Description
https://krux2waycm.netmng.com/cm/
Failed to load resource: net::ERR_CONNECTION_FAILED
https://bea4.v.fwmrm.net/ad/u?mode=echo&cr=https%3A%2F%2Fbeacon.krxd.net%2Fusermatch.gif%3Fpartner%3Dfreewheel%26partner_uid%3D%23%7Buser.id%7D
Failed to load resource: the server responded with a status of 403 (Forbidden)
92

SEO

Indicates how well the page is optimized for ranking in search engines and highlights Search Engine Optimization (SEO) opportunities for farmers.com. This includes optimizations such as providing meta data.

Mobile Friendly

Has a `<meta name="viewport">` tag with `width` or `initial-scale`
It is advised to use a '<meta name="viewport">' tag for the optimization of farmers.com on mobile screens.
Document uses legible font sizes
Font sizes of 12px or less are too small to most mobile users without user gestures and further action. Aim for more than 60% of page text to use font sizes greater than 12px.
Tap targets are sized appropriately
Interactive elements (such as buttons and links) should be appropriately spaced, sized and easy enough to select or tap with regard to their surrounding elements.

Content Best Practices

Document has a `<title>` element
Search engines, screen reader users and other assistive technology users rely on the title to provide an overview of the page and to help determine if the page is relevant to their search.
Document has a meta description
Meta descriptions may be used by search engines when displaying a link to the page and should concisely summarize the page's content.
Links have descriptive text
Make use of descriptive link text to assist search engines in understanding the content.
Image elements have `[alt]` attributes
Provide short and descriptive alternative text where possible on informative elements.
Document has a valid `hreflang`
Search engines can be instructed to list specific versions of a page for a given language or region through the use of hreflang links.
Document has a valid `rel=canonical`
Search engines can be suggested which URL should be shown in search results through the use of canonical links.
Document avoids plugins
The content of plugins cannot be indexed by search engines and many devices either restrict or do not support them.

Crawling and Indexing

Page has successful HTTP status code
Avoid pages with unsuccessful HTTP status codes as they may not be indexed by search engines.
Page isn’t blocked from indexing
Pages that cannot be crawled by search engines cannot be indexed or included in their search results. Ensure that search engines have permission to crawl all pages that should be indexed.
robots.txt is valid
Malformed robots.txt files prevent crawlers from understanding how a site wants to be crawled or indexed, which can be devastating to SEO.

Crawling and Indexing

Links are not crawlable
Ensure that the 'href' attribute of anchor elements links to the appropriate destination. This allows for more pages of the site to be discovered by search engines.

Manual Checks

Structured data is valid
Structured data can be validated through the use of the Structured Data Testing Tool and the Structured Data Linter.
19

Progressive Web App

Indicates how valid the aspects of a Progressive Web App (PWA) are for the page and highlights opportunities to enable/improve the PWA of farmers.com. This includes details about web app manifests.

PWA Optimized

Redirects HTTP traffic to HTTPS
It is advised to redirect all HTTP traffic to HTTPS, in order to enable secure web features for all users.
Content is sized correctly for the viewport
Ensure that the width of the app's content matches the width of the viewport, otherwise the app might not be optimized for mobile screens.
Has a `<meta name="viewport">` tag with `width` or `initial-scale`
It is advised to use a '<meta name="viewport">' tag for the optimization of farmers.com on mobile screens.
Contains some content when JavaScript is not available
Apps should display alternative content for when JavaScript is disabled.

Fast and reliable

Page load is not fast enough on mobile networks — Interactive on simulated mobile network at 21.5 s
Ensure that the page loads fast enough over a cellular network, to ensure good mobile user experience.
Current page does not respond with a 200 when offline
In order for Progressive Web Apps to be made available offline, ensure that the app is using a service worker.
`start_url` does not respond with a 200 when offline
Consider using a service worker for Progressive Web Apps to ensure greater reliability for the user, in the case of poor network conditions.

Installable

Does not use HTTPS — 1 insecure request found
Ensure that all pages are protected with HTTPS (including those that do not handle sensitive data) as HTTPS prevents tampering and passive listening on communications between the app and its users. Additionally, HTTPS is a prerequisite for HTTP/2 and many new web platform APIs.
Insecure URL
http://farmers.com/
Does not register a service worker that controls page and `start_url`
A service worker is used to provide Progressive Web Apps the use of features such as working offline, the ability for the app to be added to the homescreen as well as push notifications.
Web app manifest does not meet the installability requirements
User engagement may be increased by leveraging the browsers ability to proactively prompt users to add the app to their homescreen.
View Data

PWA Optimized

Is not configured for a custom splash screen
Themed splash screens ensure a high-quality user experience at launch for app users.
View Data
Does not set a theme color for the address bar.
A theme may be applied to the browser address bar, which ideally can be made to match the site.
View Data
Does not provide a valid `apple-touch-icon`
iOS users of Progressive Web Apps will benefit from an apple touch icon, which can be defined with 'apple-touch-icon', which must point to a non-transparent 192px (or 180px) square PNG.
Manifest doesn't have a maskable icon
Maskable icons are great to ensure that images fill the entire shape when installing the app on a device.

Manual Checks

Site works cross-browser
Ensure that the Progressive Web App works correctly across every major browser.
Page transitions don't feel like they block on the network
Users perceive apps with responsive, snappy transitions as higher peforming and ensures a great user experience, even on a slow network.
Each page has a URL
Ensure that all pages are deep linkable via URL. They should also be unique for the purpose of shareability on social media.
Avg. (All Categories) 53
Performance 13
Accessibility 94
Best Practices 43
SEO 93
Progressive Web App 21
0–49 (Fail) 50–89 (Average) 90–100 (Pass)
URL: https://www.farmers.com/
Updated: 16th September, 2020

3.42 seconds
First Contentful Paint (FCP)
7%
61%
32%

0.03 seconds
First Input Delay (FID)
89%
8%
3%

Simulate loading on mobile
13

Performance

Indicates how well the page is performing and highlights opportunities where performance may be improved for farmers.com. This includes details about optimizing page load times which can result in a better user experience.

Metrics

Cumulative Layout Shift — 0.009
Cumulative Layout Shift is the measurement of visible elements collective movement within the viewport.
View Data

Opportunities

Properly size images
Images can slow down the page's load time. Farmers.com should consider serving more appropriate-sized images.
Defer offscreen images — Potential savings of 350 KiB
Time to Interactive can be slowed down by resources on the page. Farmers.com should consider lazy-loading offscreen and hidden images.
URL Resource Size (Bytes) Potential Savings (Bytes)
https://farmersinsurance.scene7.com/is/image/farmers/homepage_campfire_2-v2
299140
299140
https://farmersinsurance.scene7.com/is/image/farmers/QA_reasons-to-buy-renters-insurance_455x232-1
33532
33532
https://farmersinsurance.scene7.com/is/image/farmers/LFECertificate-455x242_b
12646
12646
https://farmersinsurance.scene7.com/is/image/farmers/SignalMan_360x236
10204
10204
https://www.farmers.com/content/dam/farmers/marketing/digital/aem/icons/navigation/motorcycle.svg
2649
2649
Efficiently encode images
Unoptimized images can consume more cellular data than what is necessary.
Serve images in next-gen formats
Image formats like PNG and JPEG have poor compression when compared to other next-gen formats, such as JPEG 200, JPEG XR and WebP.
Preconnect to required origins
Resource hints, such as 'preconnect' or 'dns-prefetch', may assist in establishing early connections to important third-party origins.
Initial server response time was short — Root document took 40 ms
It is advised to keep the server response time short for the main document, because all other requests depend on it.
URL Time Spent (Ms)
https://www.farmers.com/
42.748
Avoid multiple page redirects — Potential savings of 630 ms
Redirects can cause additional delays before the page can begin loading. Farmers.com should avoid multiple or unnecessary page redirects.
URL Time Spent (Ms)
http://farmers.com/
630
https://www.farmers.com/
0
Use video formats for animated content
Large GIFs are inefficient for delivering animated content. It is recommended to use MPEG4/WebM videos for animations and PNG/WebP for static images instead of GIF.
Remove duplicate modules in JavaScript bundles
Ensure that no duplicate JavaScript modules from bundles exist to reduce bytes consumed by network activity.
Avoid serving legacy JavaScript to modern browsers — Potential savings of 42 KiB
Polyfills and transforms enable legacy browsers to use new JavaScript features. For bundled JavaScript it is recommended to adopt a modern script deployment strategy using module/nomodule feature detection. This will reduce the amount of code shipped to modern browsers.
URL Potential Savings (Bytes)
https://s.yimg.com/wi/ytc.js
11956
https://ml314.com/tag.aspx?1582020
9487
https://cdnssl.clicktale.net/pcc/150d098d-c0af-4156-945d-139031db4fad.js?DeploymentConfigName=Release_20200903&Version=2
7636
https://cdn.appdynamics.com/adrum/adrum-latest.js
7235
https://10969108.collect.igodigital.com/collect.js
5917
https://cdn.krxd.net/ctjs/controltag.js.840d44399e357e7da3f94ce724fcd35c
75
https://cdnjs.cloudflare.com/ajax/libs/popper.js/1.12.3/umd/popper.min.js
61
https://connect.facebook.net/signals/config/833345733345430?v=2.9.24&r=stable
56
https://connect.facebook.net/en_US/fbevents.js
51
https://www.farmers.com/etc.clientlibs/farmers/clientlibs/clientlib-libraries.js
48

Diagnostics

Avoids enormous network payloads — Total size was 1,993 KiB
Large network payloads can cost users money and are linked to long load times.
URL Transfer Size (Bytes)
https://farmersinsurance.scene7.com/is/image/farmers/homepage_campfire_2-v2
299447
https://www.farmers.com/etc.clientlibs/farmers/clientlibs/clientlib-libraries.js
109872
https://c.tvpixel.com/js/current/dpm_pixel_min.js?aid=farmers-fb0c945b-bb36-4f5a-bf63-9cf2070daa1a
105315
https://www.googletagmanager.com/gtm.js?id=GTM-WJ8XW6
85136
https://cdn.krxd.net/ctjs/controltag.js.840d44399e357e7da3f94ce724fcd35c
84897
https://cdn.krxd.net/ctjs/controltag.js.840d44399e357e7da3f94ce724fcd35c
84896
https://www.farmers.com/etc.clientlibs/farmers/clientlibs/clientlib-libraries/resources/fonts/fontawesome-webfont.woff2
77716
https://www.googletagmanager.com/gtm.js?id=GTM-W2ZTCM
62546
https://s.go-mpulse.net/boomerang/5KL9P-5DVDJ-M8CD6-6Y3CZ-VPSHE
51882
https://www.farmers.com/etc.clientlibs/farmers/clientlibs/clientlib-base/resources/fonts/SlatePro-Medium.woff
50210
Avoid chaining critical requests — 25 chains found
Below is a list of Critical Request Chains, which shows which resources are loaded with a high priority. Farmers.com should consider reducing the length of chains, reducing the download size of resources, or deferring the download of unnecessary resources to improve page load.
User Timing marks and measures — 2 user timings
Make use of the User Timing API to measure an app's real-world performance during key user experiences.
Name Type Start Time (Ms) Duration (Ms)
snaptr
Mark
1811.692
snaptr
Mark
2475.205
Keep request counts low and transfer sizes small — 246 requests • 1,993 KiB
It is advised to add a budgets.json file in order to set budgets for the quantity and size of page resources.
Resource Type Requests Transfer Size (Bytes)
Total
246
2040666
Script
72
1242691
Image
82
459185
Font
3
176817
Stylesheet
6
65127
Other
73
62780
Document
10
34066
Media
0
0
Third-party
193
1479178
Largest Contentful Paint element — 1 element found
The element which was identified as the Largest Contentful Paint.
Element
Avoid large layout shifts — 5 elements found
Below is a list of all DOM elements that contribute to the CLS of the page.
Element CLS Contribution
0.00578125
0.00056947699652778
0.00056947699652778
0.00056947699652778
0.00056947699652778
Uses passive listeners to improve scrolling performance
Improve the page's scroll performance by marking touch and wheel event listeners as 'passive'.
Avoid long main-thread tasks — 20 long tasks found
Below is a list of the longest tasks on the main thread, which is useful when identifying the worst input delay contributors.
URL Start Time (Ms) Duration (Ms)
https://www.farmers.com/libs/dam/components/scene7/dynamicmedia/clientlibs/dynamicmedia.js
17700
551
https://www.googletagmanager.com/gtm.js?id=GTM-W2ZTCM
21584
359
https://www.farmers.com/content/dam/falcon/target/at.js
13680
344
https://cdn.appdynamics.com/adrum/adrum-latest.js
20700
330
https://www.farmers.com/assets/44b69693ui1687912492c8e22d270e
22448
241
https://www.googletagmanager.com/gtm.js?id=GTM-WJ8XW6
6387
221
https://www.farmers.com/assets/44b69693ui1687912492c8e22d270e
21943
213
https://www.googletagmanager.com/gtm.js?id=GTM-WJ8XW6
21030
200
https://cdn.krxd.net/ctjs/controltag.js.840d44399e357e7da3f94ce724fcd35c
16380
184
https://www.farmers.com/content/dam/falcon/target/at.js
14820
183
https://cdn.krxd.net/ctjs/controltag.js.840d44399e357e7da3f94ce724fcd35c
4708
181
https://www.googletagmanager.com/gtm.js?id=GTM-WJ8XW6
23255
163
https://cdnssl.clicktale.net/www/WR-latest.js
11520
148
https://www.farmers.com/assets/44b69693ui1687912492c8e22d270e
22854
142
https://www.googleadservices.com/pagead/conversion.js
11700
142
https://www.farmers.com/assets/44b69693ui1687912492c8e22d270e
22156
139
https://cdnssl.clicktale.net/www47/ptc/150d098d-c0af-4156-945d-139031db4fad.js
21319
122
https://www.farmers.com/assets/44b69693ui1687912492c8e22d270e
22733
121
https://cdnssl.clicktale.net/www/WR1034b.js
16679
116
https://c.tvpixel.com/js/current/dpm_pixel_min.js?aid=farmers-fb0c945b-bb36-4f5a-bf63-9cf2070daa1a
15840
109
Avoid non-composited animations
It is recommended to avoid non-composited animations which are often janky and increase CLS.
Avoids large JavaScript libraries with smaller alternatives — 0 large libraries found
It is recommended to work with smaller JavaScript libraries to reduce your bundle size and avoid poor performance.

Budgets

Performance budget
It is advised to keep the quantity and size of all network requests under the targets set by the provided performance budget.
Timing budget
It is advised to set a timing budget to monitor the performance of your site.

Other

Network Requests
Below is a list of network requests that were made during page load.
URL Start Time (Ms) End Time (Ms) Transfer Size (Bytes) Resource Size (Bytes) Status Code MIME Type Resource Type
http://farmers.com/
0
120.40899996646
319
0
301
https://www.farmers.com/
120.8279998973
162.57799998857
20976
108322
200
text/html
Document
https://www.farmers.com/etc.clientlibs/farmers/clientlibs/clientlib-site.css
180.34099997021
213.30499998294
7122
123215
200
text/css
Stylesheet
https://www.farmers.com/etc.clientlibs/farmers/clientlibs/clientlib-libraries.css
180.70299993269
248.32300003618
28696
182418
200
text/css
Stylesheet
https://www.farmers.com/etc.clientlibs/farmers/clientlibs/clientlib-base.css
180.84400007501
320.02400001511
24784
164867
200
text/css
Stylesheet
https://www.farmers.com/apps/falcon/clientlibs/falcon/rwd/clientlibs_base_new/js/appd-monitoring.js
410.15999997035
456.62999991328
1059
1277
200
application/javascript
Script
https://cdn.appdynamics.com/adrum/adrum-latest.js
410.28199996799
436.66099989787
36106
98703
200
application/javascript
Script
https://www.farmers.com/content/dam/falcon/target/at.js
180.99700007588
260.50599990413
28564
77773
200
application/javascript
Script
https://www.farmers.com/etc.clientlibs/clientlibs/granite/jquery.js
181.17900006473
227.03900001943
34468
97126
200
application/javascript
Script
https://www.farmers.com/etc.clientlibs/clientlibs/granite/utils.js
181.56399996951
209.12300003693
5320
11803
200
application/javascript
Script
https://cdnjs.cloudflare.com/ajax/libs/popper.js/1.12.3/umd/popper.min.js
410.4150000494
502.77199991979
7002
19236
200
application/javascript
Script
https://www.farmers.com/content/dam/falcon/replacer/replacer.js
181.7639998626
297.02299996279
983
751
200
text/javascript
Script
https://www.farmers.com/content/dam/farmers/marketing/digital/aem/icons/navigation/auto.svg
410.61799996532
448.28599994071
2865
5312
200
image/svg+xml
Image
https://www.farmers.com/content/dam/farmers/marketing/digital/aem/icons/navigation/home.svg
410.81700008363
456.33199997246
1649
2919
200
image/svg+xml
Image
https://www.farmers.com/content/dam/farmers/marketing/digital/aem/icons/navigation/life.svg
411.03299986571
469.71399988979
4278
8027
200
image/svg+xml
Image
https://www.farmers.com/content/dam/farmers/marketing/digital/aem/icons/navigation/business-property.svg
411.29299998283
461.2129998859
1577
2367
200
image/svg+xml
Image
https://www.farmers.com/content/dam/farmers/marketing/digital/aem/icons/navigation/recreational-boat.svg
411.44699999131
442.92899989523
1782
2474
200
image/svg+xml
Image
https://www.farmers.com/content/dam/farmers/marketing/digital/aem/icons/navigation/motorcycle.svg
411.61499987356
449.27400001325
2649
4640
200
image/svg+xml
Image
https://www.farmers.com/content/dam/farmers/marketing/digital/aem/icons/navigation/umbrella.svg
411.75299999304
470.15399998054
1808
2360
200
image/svg+xml
Image
https://www.farmers.com/content/dam/farmers/marketing/digital/aem/icons/navigation/financial.svg
411.90499998629
460.47200006433
1387
1431
200
image/svg+xml
Image
https://www.farmers.com/content/dam/farmers/marketing/digital/aem/icons/navigation/report-claim.svg
412.18099999242
453.40100000612
1770
2716
200
image/svg+xml
Image
https://www.farmers.com/content/dam/farmers/marketing/digital/aem/icons/navigation/view-claim-status.svg
412.35299990512
452.45800004341
1979
3224
200
image/svg+xml
Image
https://www.farmers.com/content/dam/farmers/marketing/digital/aem/icons/navigation/claim-services.svg
412.54499997012
443.41499987058
1129
1047
200
image/svg+xml
Image
https://www.farmers.com/content/dam/farmers/marketing/digital/aem/icons/navigation/towing-1.svg
412.75199991651
448.6719998531
2362
4585
200
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3025.9189999197
615
35
200
image/gif
Image
https://d.turn.com/r/dd/id/L21rdC84MTYvY2lkLzE3NDc0MzA2NDcvdC8yL2NhdC8zMjE3MjIxMw/url/https://p.tvpixel.com/com.snowplowanalytics.iglu/v1?schema=iglu%3Acom.dataplusmath%2Fcookies%2Fjsonschema%2F1-0-0&aid=farmers-fb0c945b-bb36-4f5a-bf63-9cf2070daa1a&domainUserId=66443ca7-730d-4849-91bc-9ed06bd006f1&experianId=$!{TURN_UUID}
3033.3709998522
3081.6949999426
688
0
302
https://idsync.rlcdn.com/468216.gif?partner_uid=66443ca7-730d-4849-91bc-9ed06bd006f1
3033.560999902
3083.1160000525
634
0
307
https://p.tvpixel.com/r/tp2?aid=cs_liveramp&u=https%3A%2F%2Fidsync.rlcdn.com%2F468226.gif%3Fpartner_uid%3D[NUID]
3034.2959999107
3081.3319999725
559
0
302
https://idsync.rlcdn.com/468226.gif?partner_uid=4a55fbf2-92e5-4cb3-bfd4-15de64e6e2c6
3081.6309999209
3117.1869998798
594
42
200
image/gif
Image
https://p.tvpixel.com/com.snowplowanalytics.iglu/v1?schema=iglu%3Acom.dataplusmath%2Fcookies%2Fjsonschema%2F1-0-0&aid=farmers-fb0c945b-bb36-4f5a-bf63-9cf2070daa1a&domainUserId=66443ca7-730d-4849-91bc-9ed06bd006f1&experianId=3285251645129700183
3081.9149999879
3135.3859999217
539
43
200
image/gif
Image
https://pippio.com/api/sync?pid=5324&it=1&iv=383e521a1831c432b3ac7c56a57f92833cd9b6d13c90b2bfe178370ee051a6a3791426b5417dce21&_=2
3083.3320000675
3123.2020000461
840
0
307
https://cm.g.doubleclick.net/pixel?google_nid=pippio_dmp&google_cm&google_no_sc&m=CMwpElsKVwgBEJInGlAzODNlNTIxYTE4MzFjNDMyYjNhYzdjNTZhNTdmOTI4MzNjZDliNmQxM2M5MGIyYmZlMTc4MzcwZWUwNTFhNmEzNzkxNDI2YjU0MTdkY2UyMRAAGgwIsceG-wUSBAgCEABCAEoA
3123.4349999577
3130.8569998946
1387
0
302
text/html
https://pippio.com/api/sync/ddp?pid=2&m=CMwpElsKVwgBEJInGlAzODNlNTIxYTE4MzFjNDMyYjNhYzdjNTZhNTdmOTI4MzNjZDliNmQxM2M5MGIyYmZlMTc4MzcwZWUwNTFhNmEzNzkxNDI2YjU0MTdkY2UyMRAAGgwIsceG-wUSBAgCEABCAEoA&google_gid=CAESEIbU-ZiKPnN2yO-a5rhbPa4&google_cver=1
3131.110999966
3174.5249999221
461
0
307
https://usermatch.krxd.net/um/v2?partner=liveramp_identity
3174.7959998902
3197.4809998646
306
0
302
https://beacon.krxd.net/pixel.gif?source=smarttag&fired=report&confid=r588jtp6d&_kpid=f02be25b-ed05-4972-a144-57653f813683&_kcp_s=Farmers%20Insurance&_kcp_d=www.farmers.com&_knifr=5&_kua_kx_tz=420&geo_country=us&geo_region=ca&geo_dma=807&_kua_kx_lang=en-us&_kua_kx_tech_browser_language=en-us&_kua_kx_tech_browser=Chrome%20Mobile&_kua_kx_tech_manufacturer=Google%20Inc.&_kua_kx_tech_device=Mobile&_kua_kx_tech_os=Android%207.x&_kua_kx_geo_country=us&_kua_kx_geo_region=ca&_kua_kx_geo_dma=807&_kua_kx_whistle=0&_kpa_farmers_insurance_event=newSession&_kpa_farmers_insurance_event_timeout=2000&t_navigation_type=0&t_dns=0&t_tcp=0&t_http_request=-1&t_http_response=0&t_content_ready=1043&t_window_load=2926&t_redirect=0&interchange_ran=false&userdata_was_requested=true&userdata_did_respond=true&store_user_after=vj8n9poyj&userdata_user=NpdL668J%2Cvj8n9poyj&sview=1&kplt0=33045&kplt1=33047&kplt2=33129&kplt3=33171&jsonp_requests=https%3A%2F%2Fconsumer.krxd.net%2Fconsent%2Fget%2Ff02be25b-ed05-4972-a144-57653f813683%2C340%2Chttps%3A%2F%2Fbeacon.krxd.net%2Foptout_check%2C80%2Chttps%3A%2F%2Fcdn.krxd.net%2Fuserdata%2Fget%2C105
3197.492999956
3214.0269998927
481
0
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text/plain
Image
https://pippio.com/api/sync?pid=709973&it=1&iv=NpdL668J
3198.2199999038
3237.5890000258
451
42
200
image/gif
Image
https://sp.analytics.yahoo.com/sp.pl?a=10000&d=Wed%2C%2016%20Sep%202020%2005%3A33%3A38%20GMT&n=7d&.yp=7044&f=https%3A%2F%2F4482121.fls.doubleclick.net%2Fddm%2Ffls%2Fr%2Fsrc%3D4482121%3Btype%3Dfarme005%3Bcat%3Dfarme0%3Bord%3D1%3Bnum%3D7847455009411%3Bgtm%3D2wg920%3Bauiddc%3D100545776.1600234416%3B~oref%3Dhttps%253A%252F%252Fwww.farmers.com%252F&e=https%3A%2F%2F4482121.fls.doubleclick.net%2Factivityi%3Bsrc%3D4482121%3Btype%3Dfarme005%3Bcat%3Dfarme0%3Bord%3D1%3Bnum%3D7847455009411%3Bgtm%3D2wg920%3Bauiddc%3D100545776.1600234416%3B~oref%3Dhttps%253A%252F%252Fwww.farmers.com%252F%3F&enc=UTF-8&isIframe=1
3327.2100000177
3359.0150000528
961
0
200
application/x-javascript
Script
https://sp.analytics.yahoo.com/sp.pl?a=10000&.yp=7044&f=https%3A%2F%2F4482121.fls.doubleclick.net%2Fddm%2Ffls%2Fr%2Fsrc%3D4482121%3Btype%3Dfarme005%3Bcat%3Dfarme0%3Bord%3D1%3Bnum%3D7847455009411%3Bgtm%3D2wg920%3Bauiddc%3D100545776.1600234416%3B~oref%3Dhttps%253A%252F%252Fwww.farmers.com%252F&e=https%3A%2F%2F4482121.fls.doubleclick.net%2Factivityi%3Bsrc%3D4482121%3Btype%3Dfarme005%3Bcat%3Dfarme0%3Bord%3D1%3Bnum%3D7847455009411%3Bgtm%3D2wg920%3Bauiddc%3D100545776.1600234416%3B~oref%3Dhttps%253A%252F%252Fwww.farmers.com%252F%3F&enc=UTF-8&isIframe=1&et=custom&ec=farmershprt
3327.6569999289
3361.4839999937
961
0
200
application/x-javascript
Script
blob:https://www.farmers.com/a1bdcef6-dce5-40e0-bc39-aaab25e66f25
4664.8760000244
4667.1690000221
0
36838
200
text/plain
Other
https://ing-district.clicktale.net/ctn_v2/wr/?2951807262704376&15&10&2&1&0&105&subsid=233561&msgsize=120
4839.5879999734
4868.7229999341
173
1
200
text/plain
XHR
https://ml314.com/utsync.ashx?pub=748&adv=&et=0&eid=&ct=js&pi=&fp=&clid=&if=1&ps=&cl=&mlt=&data=&&cp=https%3A%2F%2Fcdn.krxd.net%2Fpartnerjs%2Fxdi%2Fproxy.3d2100fd7107262ecb55ce6847f01fa5.html%23!kxcid%3Dr588jtp6d%26kxt%3Dhttps%253A%252F%252Fwww.farmers.com%26kxcl%3Dcdn%26kxp%3D&pv=1600234417318_nuoqnk0vo&bl=en-us&cb=6067477&return=%2F%2Fbeacon.krxd.net%2Fusermatch.gif%3Fpartner%3Dmadisonlogic%26partner_uid%3D%5BPersonID%5D&ht=&d=&dc=&si=1600234417318_nuoqnk0vo&cid=&s=360x640&rp=https%3A%2F%2Fwww.farmers.com%2F
5547.738000052
5588.039000053
361
0
200
application/javascript
Script
Network Round Trip Times — 0 ms
High Network RTT (Round Trip Times) can have a large impact on performance. Providing servers geographically closer to the user could improve performance.
Server Backend Latencies — 0 ms
High server latencies indicate the server is overloaded or has a poor backend performance.
Tasks
Below is a list of the top-level main thread tasks that executed during page load.
Start Time (Ms) End Time (Ms)
195.213
8.55
208.402
7.489
278.945
8.049
350.806
6.366
357.275
85.999
443.292
9.91
488.43
17.612
513.636
17.007
560.046
5.054
566.474
137.639
704.161
21.786
727.991
6.724
737.152
33.742
781.028
55.324
839.406
45.757
885.688
6.288
905.296
8.804
918.715
6.406
926.938
7.082
937.705
22.127
960.155
5.976
979.251
5.804
985.937
10.442
997.966
12.54
1011.134
164.775
1181.251
5.778
1199.058
50.09
1258.097
11.861
1269.99
31.876
1301.89
7.169
1342.851
45.174
1420.796
7.178
1440.841
30.602
1471.497
17.51
1494.091
21.691
1516.316
5.881
1522.407
11.617
1535.085
89.702
1630.214
23.051
1658.695
7.19
1670.039
106.474
1788.189
34.765
1838.331
5.484
1849.298
17.412
1867.13
6.486
1873.975
15.791
1896.436
22.557
1920.592
60.216
1984.491
6.288
1995.487
27.317
2024.931
22.318
2052.68
7.072
2060.493
5.227
2072.498
30.296
2106.511
17.964
2130.773
8.04
2146.566
35.577
2187.513
10.324
2200.288
46.037
2246.482
24.204
2286.82
35.474
2326.676
6.085
2334.787
8.973
2344.829
5.564
2363.602
8.66
2380.541
13.394
2394.01
5.24
2448.383
15.782
2464.22
37.076
2530.144
10.29
2553.595
10.926
2575.08
7.388
2586.857
10.867
2651.093
6.635
2657.871
7.411
2759.174
5.358
2788.824
6.013
2796.62
29.07
2953.105
54.167
3012.396
40.835
3071.138
24.433
3098.89
11.172
3113.011
8.839
3219.149
7.758
3351.776
5.524
Diagnostics
Below is a collection of useful page vitals.
View Data
Metrics
Below is a collection of metrics.
View Data

Opportunities

Minify CSS — Potential savings of 5 KiB
Cascading Style Sheets (CSS) files can contribute to network payload sizes. Farmers.com should consider minifying CSS files.
URL Transfer Size (Bytes) Potential Savings (Bytes)
https://www.farmers.com/etc.clientlibs/farmers/clientlibs/clientlib-base.css
24784
5516
Minify JavaScript — Potential savings of 62 KiB
JavaScript (JS) files can contribute to network payload sizes and increase script parse times. Farmers.com should consider minifying JS files.
URL Transfer Size (Bytes) Potential Savings (Bytes)
https://www.farmers.com/etc.clientlibs/farmers/clientlibs/clientlib-libraries.js
109872
43807
https://www.farmers.com/etc.clientlibs/farmers/clientlibs/clientlib-base.js
28167
9701
https://www.googletagmanager.com/gtm.js?id=GTM-W2ZTCM
62546
6512
inline: // Copyright 2006-2020 ClickTale Ltd., U...
8815
3146
Enable text compression — Potential savings of 71 KiB
Text-based resources should be served with compression, such as gzip, deflate or brotli.
URL Transfer Size (Bytes) Potential Savings (Bytes)
https://c.tvpixel.com/js/current/dpm_pixel_min.js?aid=farmers-fb0c945b-bb36-4f5a-bf63-9cf2070daa1a
104785
72881

Diagnostics

Avoid an excessive DOM size — 882 elements
A large DOM (Document Object Model) will increase memory usage, cause longer system calculations as well as costly layout reflows.
Statistic Element Value
Total DOM Elements
882
Maximum DOM Depth
26
Maximum Child Elements
39

Metrics

First Contentful Paint — 4.9 s
The time taken for the first image or text on the page to be rendered.
Speed Index — 11.6 s
The time taken for the page contents to be visibly populated.
Largest Contentful Paint — 6.6 s
The timing of the largest text or image that is painted.
Time to Interactive — 20.4 s
The time taken for the page to become fully interactive.
Total Blocking Time — 3,180 ms
The total blocking time is the sum of all time periods between First Contentful Paint and Time to Interactive (when task length exceeded 50ms).

Other

First CPU Idle — 17.2 s
The time taken for the page's main thread to be quiet enough to handle input.
Max Potential First Input Delay — 550 ms
Users could experience a delay when interacting with the page.
First Meaningful Paint — 5.3 s
The time taken for the primary content of the page to be rendered.
Estimated Input Latency — 180 ms
The time taken for the page to respond to user input (during the busiest 5 second window of page load). Users are likely to perceive farmers.com as laggy when the latency is higher than 0.05 seconds.
First Contentful Paint (3G) — 9440.5 ms
The time taken for the first image or text on the page to be rendered while on a 3G network.

Opportunities

Eliminate render-blocking resources — Potential savings of 2,660 ms
Resources, such as JavaScript and style sheets, can block the first paint of the page. Farmers.com should consider delivering critical JavaScript/style sheets (JS/CSS) inline and deferring all non-critical JS/CSS.
URL Transfer Size (Bytes) Potential Savings (Ms)
https://www.farmers.com/etc.clientlibs/farmers/clientlibs/clientlib-site.css
7122
330
https://www.farmers.com/etc.clientlibs/farmers/clientlibs/clientlib-libraries.css
28696
1080
https://www.farmers.com/etc.clientlibs/farmers/clientlibs/clientlib-base.css
24784
1080
https://www.farmers.com/content/dam/falcon/target/at.js
28564
1080
https://www.farmers.com/etc.clientlibs/clientlibs/granite/jquery.js
34468
1230
https://www.farmers.com/etc.clientlibs/clientlibs/granite/utils.js
5320
630
https://www.farmers.com/content/dam/falcon/replacer/replacer.js
983
180
Remove unused CSS — Potential savings of 48 KiB
Dead and/or unused rules in Style Sheets (CSS) can contribute to network payload sizes. Farmers.com should consider removing dead rules from style sheets and deferring the loading of CSS not used for above-the-fold content.
URL Transfer Size (Bytes) Potential Savings (Bytes)
https://www.farmers.com/etc.clientlibs/farmers/clientlibs/clientlib-libraries.css
28696
27819
https://www.farmers.com/etc.clientlibs/farmers/clientlibs/clientlib-base.css
24784
21264
Remove unused JavaScript — Potential savings of 258 KiB
It is advised to remove unused JavaScript in order to reduce bytes consumed by network activity.
URL Transfer Size (Bytes) Potential Savings (Bytes)
https://www.farmers.com/etc.clientlibs/farmers/clientlibs/clientlib-libraries.js
109872
46908
https://cdn.krxd.net/ctjs/controltag.js.840d44399e357e7da3f94ce724fcd35c
84897
44887
https://c.tvpixel.com/js/current/dpm_pixel_min.js?aid=farmers-fb0c945b-bb36-4f5a-bf63-9cf2070daa1a
105315
38673
https://s.go-mpulse.net/boomerang/5KL9P-5DVDJ-M8CD6-6Y3CZ-VPSHE
51882
34316
https://connect.facebook.net/signals/config/833345733345430?v=2.9.24&r=stable
39641
34166
https://www.farmers.com/etc.clientlibs/clientlibs/granite/jquery.js
34468
22973
https://cdnssl.clicktale.net/ptc/150d098d-c0af-4156-945d-139031db4fad.js
32840
21424
https://www.google-analytics.com/gtm/js?id=GTM-5PVWBPL&t=gtm33&cid=994528527.1600234416
30970
21121
Preload key requests — Potential savings of 1,680 ms
Key requests can be preloaded by using '<link rel=preload>'. Farmers.com should consider using '<link rel=preload>' to prioritize fetching resources that are currently requested later in page load.
URL Potential Savings (Ms)
https://www.farmers.com/etc.clientlibs/farmers/clientlibs/clientlib-libraries/resources/fonts/fontawesome-webfont.woff2
1680
https://www.farmers.com/etc.clientlibs/farmers/clientlibs/clientlib-base/resources/fonts/SlatePro-Bk.woff
1350

Diagnostics

Serve static assets with an efficient cache policy — 45 resources found
Farmers.com can speed up repeat visits by increasing the cache lifetime, which is essentially how long before a cached copy expires.
URL Cache TTL (Ms) Transfer Size (Bytes)
https://c.tvpixel.com/js/current/dpm_pixel_min.js?aid=farmers-fb0c945b-bb36-4f5a-bf63-9cf2070daa1a
0
105315
https://10969108.collect.igodigital.com/collect.js
0
2627
https://cdn.c212.net/c.min.js
0
1222
https://px.owneriq.net/j/?pt=n5gbe6&t=f%7C%22%22&s=4q3b
0
839
https://tapestry.tapad.com/tapestry/1?ta_partner_id=916&ta_partner_did=Q6535208171455446663&ta_format=png
0
718
https://ps.eyeota.net/match/bounce/?bid=i0r4o4v&uid=NpdL668J
0
440
https://farmersinsurance.scene7.com/is/image/farmers/agent-hp-banner-1?req=set,json&id=1298780799&handler=s7RIJSONResponse
320000
530
https://farmersinsurance.scene7.com/is/image/farmers/agent-hp-banner-1?req=props,json&scl=1&id=-1997149573&handler=s7RIJSONResponse
344000
588
https://cdnssl.clicktale.net/www47/ptc/150d098d-c0af-4156-945d-139031db4fad.js
600000
42257
https://cdnssl.clicktale.net/ptc/150d098d-c0af-4156-945d-139031db4fad.js
600000
32840
https://sc-static.net/scevent.min.js
600000
5989
https://connect.facebook.net/signals/config/833345733345430?v=2.9.24&r=stable
1200000
39641
https://connect.facebook.net/en_US/fbevents.js
1200000
34931
https://cdn.krxd.net/controltag/r588jtp6d.js
1200000
5945
https://cdn.krxd.net/controltag/r588jtp6d.js
1200000
5899
https://consumer.krxd.net/consent/get/f02be25b-ed05-4972-a144-57653f813683?idt=device&dt=kxcookie&callback=Krux.ns.farmers.kxjsonp_consent_get_0
1800000
618
https://consumer.krxd.net/consent/get/f02be25b-ed05-4972-a144-57653f813683?idt=device&dt=kxcookie&callback=Krux.ns.farmers.kxjsonp_consent_get_0
1800000
609
https://s.yimg.com/wi/ytc.js
3600000
6544
https://s.yimg.com/wi/ytc.js
3600000
6543
https://farmersinsurance.scene7.com/s7viewers/html5/js/ZoomViewer.js
4145000
7069
https://farmersinsurance.scene7.com/s7viewers/html5/js/SpinViewer.js
5609000
6394
https://farmersinsurance.scene7.com/s7viewers/html5/js/ZoomVerticalViewer.js
6814000
6614
https://farmersinsurance.scene7.com/s7viewers/html5/js/BasicZoomViewer.js
6974000
5973
https://farmersinsurance.scene7.com/s7viewers/html5/js/VideoViewer.js
6996000
8817
https://farmersinsurance.scene7.com/s7viewers/libs/responsive_image.js
7096000
3970
https://www.google-analytics.com/analytics.js
7200000
19293
https://s.pinimg.com/ct/core.js
7200000
1021
https://farmersinsurance.scene7.com/is/image/farmers/SignalMan_360x236
8646000
10510
https://farmersinsurance.scene7.com/is/image/farmers/homepage_campfire_2-v2
13433000
299447
https://farmersinsurance.scene7.com/s7viewers/html5/js/MixedMediaViewer.js
13999000
11689
https://farmersinsurance.scene7.com/is/image/farmers/QA_reasons-to-buy-renters-insurance_455x232-1
17028000
33838
https://farmersinsurance.scene7.com/is/image/farmers/LFECertificate-455x242_b
17396000
12952
https://farmersinsurance.scene7.com/is/image/farmers/agent-hp-banner-1?wid=1000&hei=388
18344000
23896
https://www.farmers.com/assets/44b69693ui1687912492c8e22d270e
21600000
19008
https://farmersinsurance.scene7.com/s7viewers/html5/js/FlyoutViewer.js
25244000
6033
https://px.owneriq.net/cm?id=&esi=1&google_gid=CAESEM0REdUQwTToQUsZ6G9ygys&google_cver=1&google_ula=1174,0
42135000
733
https://px.owneriq.net/ep?sid%5B%5D=6298754509&sid%5B%5D=6298754514&sid%5B%5D=6298754519&sid%5B%5D=6153806934&sid%5B%5D=6153807259&pt=n5gbe6&uid=Q6535208171232781265J&jcs=1
48603000
468
https://ml314.com/tag.aspx?1582020
70067000
12340
https://px.owneriq.net/stas/s/n5gbe6.js
84751000
5280
https://cdnssl.clicktale.net/www/WR-latest.js
86400000
19680
https://cdnssl.clicktale.net/www/ChangeMonitor-latest.js
86400000
16122
https://s.go-mpulse.net/boomerang/5KL9P-5DVDJ-M8CD6-6Y3CZ-VPSHE
604800000
51882
https://s.pinimg.com/ct/lib/main.2424edb5.js
1209600000
17407
https://cdn.appdynamics.com/adrum/adrum-latest.js
2678400000
36106
https://cdn.appdynamics.com/adrum-ext.97655c10e7b91050c0196f6fd1b25fa5.js
2678400000
20475
Reduce JavaScript execution time — 7.6 s
JavaScript (JS) execution time can be lowered by reducing the time required for parsing, compiling and executing JS. Delivering smaller JS payloads may help with this.
URL Total CPU Time (Ms) Script Evaluation (Ms) Script Parse (Ms)
https://www.farmers.com/assets/44b69693ui1687912492c8e22d270e
1314.312
1235.936
5.696
Unattributable
1109.384
13.924
1.076
https://www.googletagmanager.com/gtm.js?id=GTM-WJ8XW6
811.78
737.176
40.472
https://www.farmers.com/
803.664
183.44
16.368
https://cdn.krxd.net/ctjs/controltag.js.840d44399e357e7da3f94ce724fcd35c
519.416
432.712
48.644
https://www.farmers.com/etc.clientlibs/clientlibs/granite/jquery.js
515.408
461.532
9.848
https://www.googletagmanager.com/gtm.js?id=GTM-W2ZTCM
497.7
427.34
42.42
https://www.farmers.com/libs/dam/components/scene7/common/clientlibs/i18n.js
474.772
470.324
4.448
https://www.farmers.com/etc.clientlibs/farmers/clientlibs/clientlib-libraries.js
463.66
397.944
27.376
https://farmersinsurance.scene7.com/s7viewers/libs/responsive_image.js
424.316
145.252
2.848
https://www.farmers.com/content/dam/falcon/target/at.js
363.708
346.108
6.228
https://cdn.appdynamics.com/adrum/adrum-latest.js
358.412
254.292
8.268
https://cdn.krxd.net/controltag/r588jtp6d.js
313
301.096
7.62
https://sc-static.net/scevent.min.js
228.78
192.388
19.38
https://cdnssl.clicktale.net/www47/ptc/150d098d-c0af-4156-945d-139031db4fad.js
216.776
192.652
13.06
https://cdnssl.clicktale.net/www/WR-latest.js
168.52
146.692
16.708
https://consumer.krxd.net/consent/get/f02be25b-ed05-4972-a144-57653f813683?idt=device&dt=kxcookie&callback=Krux.ns.farmers.kxjsonp_consent_get_0
164.508
135.504
12.628
https://c.tvpixel.com/js/current/dpm_pixel_min.js?aid=farmers-fb0c945b-bb36-4f5a-bf63-9cf2070daa1a
157.384
134.424
9.424
https://s.go-mpulse.net/boomerang/5KL9P-5DVDJ-M8CD6-6Y3CZ-VPSHE
148.768
123.692
14.956
https://www.googleadservices.com/pagead/conversion.js
138.656
86.98
28.308
https://cdnssl.clicktale.net/www/WR1034b.js
134.48
120.112
6.488
https://cdnssl.clicktale.net/ptc/150d098d-c0af-4156-945d-139031db4fad.js
123.664
88.14
25.42
https://cdnssl.clicktale.net/uxa/xdframe-single-domain-1.1.0.html?pid=4002&cookieNames=_cs_id,_cs_s,_cs_cvars,_cs_ex
122.164
28.144
6.356
https://www.google-analytics.com/analytics.js
112.688
81.136
19.376
https://cdnssl.clicktale.net/pcc/150d098d-c0af-4156-945d-139031db4fad.js?DeploymentConfigName=Release_20200903&Version=2
99.892
86.82
7.344
https://s.yimg.com/wi/ytc.js
77.208
59.38
8.94
https://connect.facebook.net/signals/config/833345733345430?v=2.9.24&r=stable
71.42
54.652
12.168
https://connect.facebook.net/en_US/fbevents.js
69.42
55.024
10.696
https://s.pinimg.com/ct/lib/main.2424edb5.js
68.032
57.784
4.4
https://www.farmers.com/etc.clientlibs/farmers/clientlibs/clientlib-base.js
60.352
50.572
9.32
https://4482121.fls.doubleclick.net/ddm/fls/r/src=4482121;type=farme005;cat=farme0;ord=1;num=7847455009411;gtm=2wg920;auiddc=100545776.1600234416;~oref=https%3A%2F%2Fwww.farmers.com%2F
52.964
14.516
7.644
Minimize main-thread work — 10.9 s
Main-thread work timing can be lowered by reducing the time required for parsing, compiling and executing JS. Delivering smaller JS payloads may help with this.
Category Time Spent (Ms)
Script Evaluation
7385.244
Other
1700.176
Script Parsing & Compilation
599.236
Style & Layout
449.252
Parse HTML & CSS
298.8
Rendering
274.096
Garbage Collection
163.744
Ensure text remains visible during webfont load
Make use of the font-display CSS feature, which will ensure text is user-visible while webfonts are loading.
URL Potential Savings (Ms)
https://www.farmers.com/etc.clientlibs/farmers/clientlibs/clientlib-base/resources/fonts/SlatePro-Bk.woff
85.974999936298
https://www.farmers.com/etc.clientlibs/farmers/clientlibs/clientlib-libraries/resources/fonts/fontawesome-webfont.woff2
63.734000083059
https://www.farmers.com/etc.clientlibs/farmers/clientlibs/clientlib-base/resources/fonts/SlatePro-Medium.woff
35.001000156626
Reduce the impact of third-party code — Third-party code blocked the main thread for 1,090 ms
It is advised to either limit, remove or delay the loading of redundant third-party code which may be significantly impacting load performance.
Third-Party Transfer Size (Bytes) Main-Thread Blocking Time (Ms)
147682
589.672
193555
250.504
170360
215.712
52125
20.572
56581
8.44
75035
5.544
438320
0
52204
0
38482
0
20948
0
20069
0
15250
0
12701
0
11098
0
8998
0
7002
0
4625
0
3736
0
3712
0
2384
0
2215
0
2103
0
1998
0
1760
0
1752
0
1642
0
1636
0
1547
0
1322
0
1309
0
1170
0
1097
0
1049
0
850
0
767
0
751
0
732
0
688
0
532
0
344
0
171
0
0
0
Avoid `document.write()`
Avoid or limit the use of external scripts that are dynamically injected via 'document.write()' as users on slow connections will be delayed by tens of seconds.
URL Location
https://www.farmers.com/
line: 189
https://www.googleadservices.com/pagead/conversion.js
line: 60
94

Accessibility

Indicates how accessible the page is and highlights opportunities where the page can be made more accessible to users of farmers.com. This includes details about various page attributes that can be optimized.

Navigation

`[accesskey]` values are unique
Access keys assist users with focusing on different parts of the page. Each access key should be unique for proper navigation.
The page contains a heading, skip link, or landmark region
It is advised to provide ways to bypass repetitive content, allowing users to navigate the page efficiently.
`[id]` attributes on active, focusable elements are unique
Ensure all focusable elements have a unique id value to allow them to be visible to users of assistive technologies, like a screen reader.
Heading elements appear in a sequentially-descending order
Properly order all headers and do not skip heading levels to better the navigation and readability for users of assistive technologies, like a screen reader.
No element has a `[tabindex]` value greater than 0
Although technically valid, a tabindex value greater than 0 often creates frustrating experiences for users who rely on assistive technologies.

ARIA

`[aria-*]` attributes match their roles
Avoid mismatching 'aria-*' attributes and their 'role' value, as it invalidates the attribute.
`[aria-hidden="true"]` is not present on the document `<body>`
If aria-hidden=true is set on the document body, assistive technologies, like a screen reader will work inconsistently.
`[aria-hidden="true"]` elements do not contain focusable descendents
Interactive elements within an aria-hidden=true element are unavailable to users of assistive technologies, like a screen reader.
ARIA input fields have accessible names
Generic names are announced to users of assistive technologies, like a screen reader, when an input field does not have an accessible name specified.
`[role]`s have all required `[aria-*]` attributes
Some ARIA roles have required 'aria-*' attributes, which provide essential information about state and functionality.
Elements with an ARIA `[role]` that require children to contain a specific `[role]` have all required children.
Some ARIA parent roles cannot perform their intended functions if specific child roles are not used.
`[role]`s are contained by their required parent element
Some ARIA child roles cannot perform their intended functions if specific parent roles are not used.
`[role]` values are valid
All ARIA roles require valid values to perform their intended functions.
ARIA toggle fields have accessible names
Generic names are announced to users of assistive technologies, like a screen reader, when a toggle field does not have an accessible name specified.
`[aria-*]` attributes have valid values
ARIA attributes cannot be interpreted with invalid values when used by screen readers and other assistive technologies.
`[aria-*]` attributes are valid and not misspelled
ARIA attributes cannot be interpreted with invalid names when used by screen readers and other assistive technologies.
ARIA IDs are unique
Ensure all ARIA ID values are unique to prevent elements from being overlooked by assistive technologies, like a screen reader.

Names and labels

Buttons have an accessible name
Buttons become unusable as they are announced simply as "button" when the button does not have an accessible name, when used by screen readers and other assistive technologies.
Document has a `<title>` element
Search engines, screen reader users and other assistive technology users rely on the title to provide an overview of the page and to help determine if the page is relevant to their search.
No form fields have multiple labels
Having multiple labels for form fields can be confusing to assistive technologies, like a screen reader.
`<frame>` or `<iframe>` elements have a title
Screen reader users and other assistive technology users rely on frame titles to describe the contents of frames.
Image elements have `[alt]` attributes
Provide short and descriptive alternative text where possible on informative elements.
`<input type="image">` elements have `[alt]` text
Input buttons with alternative text assist screen readers and other assistive technology users to understand its purpose.
Form elements have associated labels
Screen readers and other assistive technologies rely on labels to properly announce form controls.
`<object>` elements have `[alt]` text
It is advised that alt text is used on '<object>' elements in order to provide meaning to screen reader and other assistive technology users, as these technologies are unable to translate non-text content.

Tables and lists

`<dl>`'s contain only properly-ordered `<dt>` and `<dd>` groups, `<script>`, `<template>` or `<div>` elements.
Screen readers and other assistive technologies may produce poor and inaccurate output when definition lists are not properly marked up.
Definition list items are wrapped in `<dl>` elements
In order for screen readers and other assistive technologies to properly announce definition list items ('<dt>' and '<dd>'), they must be wrapped in parent a '<dl>' element.
Presentational `<table>` elements avoid using `<th>`, `<caption>` or the `[summary]` attribute.
It is advised to not include data elements in tables which are used for layout purposes, as it may create confusion for screen reader and other assistive technology users.
Lists contain only `<li>` elements and script supporting elements (`<script>` and `<template>`).
Use proper list structure to aid screen readers and other assistive technologies.
Cells in a `<table>` element that use the `[headers]` attribute refer to table cells within the same table.
Screen readers and other assistive technologies have features to make navigating tables easier. Ensure that '<td>' cells using the headers attribute only refer to other cells in the same table, to improve screen reader user experience.
`<th>` elements and elements with `[role="columnheader"/"rowheader"]` have data cells they describe.
Screen readers and other assistive technologies have features to make navigating tables easier. Ensure that table headers refer to some set of cells, to improve screen reader user experience.

Internationalization and localization

`<html>` element has a `[lang]` attribute
It is advised to provide a lang attribute so that screen readers and other assistive technologies are guaranteed to announce the page's text correctly. When not provided, the user's default language setting will be used which may cause inaccuracies.
`<html>` element has a valid value for its `[lang]` attribute
Specify a valid BCP 47 language in order to help screen readers and other assistive technologies announce text properly.
`[lang]` attributes have a valid value
Specify a valid BCP 47 language on elements in order to help screen readers and other assistive technologies announce text properly.

Best practices

The document does not use `<meta http-equiv="refresh">`
Pages that refresh automatically cause a poor user experience as focus is directed back to the top of the page unexpectedly.
`[user-scalable="no"]` is not used in the `<meta name="viewport">` element and the `[maximum-scale]` attribute is not less than 5.
For users with low vision who rely on screen magnification, ensure that zooming is not disabled.

Audio and video

`<video>` elements contain a `<track>` element with `[kind="captions"]`
Farmers.com may provide assistance to deaf or hearing-impaired users with captions on videos.
`<video>` elements contain a `<track>` element with `[kind="description"]`
Farmers.com may provide relevant information that dialogue cannot, by using audio descriptions.

Contrast

Background and foreground colors do not have a sufficient contrast ratio.
Many (if not most) users find low-contrast text difficult or impossible to read.
Failing Elements

Names and labels

Links do not have a discernible name
In order to improve the navigation for screen reader and other assistive technology users, use link text that is unique, focusable and discernible.

Tables and lists

List items (`<li>`) are not contained within `<ul>` or `<ol>` parent elements.
In order for screen readers to announce list items, ensure that list items ('<li>') are contained within parent '<ul>' or '<ol>' tags.
Failing Elements

Manual Checks

The page has a logical tab order
The visual layout should be logical in its tab order and users cannot focus elements that are offscreen.
Interactive controls are keyboard focusable
Ensure that custom interactive controls are keyboard focusable and that a focus indicator is displayed.
Interactive elements indicate their purpose and state
Ensure that interactive elements (such as links and buttons) are distinguishable from non-interactive elements and that they indicate their state.
The user's focus is directed to new content added to the page
When new content (such as a dialogue) is added to the page, the user's focus should be directed to it.
User focus is not accidentally trapped in a region
Avoid focus being accidentally trapped when a user tabs in and out of controls or regions on page.
Custom controls have associated labels
Ensure that custom interactive controls have associated labels, which are provided by aria-label and aria-labelledby attributes.
Custom controls have ARIA roles
Ensure that all custom interactive controls have appropriate ARIA roles.
Visual order on the page follows DOM order
Ensure that the DOM order matches with the page's visual order, in order to improve navigation for screen readers and other assistive technologies.
Offscreen content is hidden from assistive technology
Ensure that offscreen content is hidden through the use of "display:none" styling or the aria-hidden attribute.
HTML5 landmark elements are used to improve navigation
Elements such as <main> and <nav> are recommended as they are used by screen readers and other assistive technologies to improve keyboard navigation.
43

Best Practices

Indicates the recommended, best practices currently in place on the page and highlights the best practices that farmers.com should incorporate. This includes practices such as protecting pages with HTTPS.

Audits

Avoids requesting the geolocation permission on page load
When requesting a user's location, provide context or consider tying the request to a user action to avoid confusion and mistrust from users.
Avoids requesting the notification permission on page load
When requesting permission to send notifications, provide context or consider tying the request to a user action to avoid confusion and mistrust from users.

Audits

Allows users to paste into password fields
Ensure that password inputs may be pasted into to aid in the user's ability to use password managers and improve security.
Fonts with `font-display: optional` are preloaded
It is recommended that optional fonts are preloaded.

Audits

Page has the HTML doctype
Ensure a doctype is specified to prevent the browser from switching to quirks-mode.
Properly defines charset
It is advised to declare a character encoding, optionally via a <meta> tag in the first 1024 bytes of the HTML or in the Content-Type HTTP response header.

Audits

Avoids Application Cache
Application cache is deprecated and is no longer recommended.
Detected JavaScript libraries
Below is a list of all front-end JavaScript libraries that were detected on the page.
Name Version
Bootstrap
4.0.0
jQuery
3.5.1
boomerang.js
1.632.0
Page has valid source maps
Consider deploying source maps for added benefits such as the ability to debug while in production.
URL Map URL
https://www.farmers.com/etc.clientlibs/farmers/clientlibs/clientlib-libraries.js
https://www.farmers.com/etc.clientlibs/farmers/clientlibs/bootstrap.min.js.map
https://cdnjs.cloudflare.com/ajax/libs/popper.js/1.12.3/umd/popper.min.js
https://cdnjs.cloudflare.com/ajax/libs/popper.js/1.12.3/umd/popper.min.js.map

Audits

Does not use HTTPS — 1 insecure request found
Ensure that all pages are protected with HTTPS (including those that do not handle sensitive data) as HTTPS prevents tampering and passive listening on communications between the app and its users. Additionally, HTTPS is a prerequisite for HTTP/2 and many new web platform APIs.
Insecure URL
http://farmers.com/
Links to cross-origin destinations are unsafe
Improve performance and prevent security vulnerabilities by adding rel="noopener" and rel="noreferrer" to external links.
Includes front-end JavaScript libraries with known security vulnerabilities — 3 vulnerabilities detected
Ensure that the use of third-party scripts is minimal and that only trusted third-party scripts are used as some may contain known security vulnerabilities which may be exploited by attackers.
Library Version Vulnerability Count Highest Severity
3
Medium

Audits

Displays images with incorrect aspect ratio
Ensure that image display dimensions match their natural aspect ratio.
URL Aspect Ratio (Displayed) Aspect Ratio (Actual)
https://farmersinsurance.scene7.com/is/image/farmers/LFECertificate-455x242_b
282 x 206 (1.37)
455 x 242 (1.88)
https://farmersinsurance.scene7.com/is/image/farmers/QA_reasons-to-buy-renters-insurance_455x232-1
282 x 206 (1.37)
455 x 232 (1.96)
https://farmersinsurance.scene7.com/is/image/farmers/SignalMan_360x236
282 x 206 (1.37)
360 x 236 (1.53)
Serves images with low resolution
For maximum image clarity, ensure images have natural dimensions and are proportional to the display size and pixel ratio.
URL Displayed size Actual size Expected size
https://www.farmers.com/content/dam/farmers/marketing/digital/aem/icons/misc/phone-icon.png
18 x 18
18 x 18
48 x 48

Audits

Registers an `unload` listener
The 'unload' event does not fire reliably, causing issues with browser optimizations such as the Back-Forward Cache. It is recommended that 'pagehide' or 'visibilitychange' events are used instead.
URL
Uses deprecated APIs — 1 warning found
Avoid deprecated APIs which will eventually be removed the browser.
Deprecation / Warning URL
Synchronous XMLHttpRequest on the main thread is deprecated because of its detrimental effects to the end user's experience. For more help, check https://xhr.spec.whatwg.org/.
Browser errors were logged to the console
Below is a list of all errors logged to the console, which indicate unresolved problems on the site.
URL Description
https://krux2waycm.netmng.com/cm/
Failed to load resource: net::ERR_CONNECTION_FAILED
https://bea4.v.fwmrm.net/ad/u?mode=echo&cr=https%3A%2F%2Fbeacon.krxd.net%2Fusermatch.gif%3Fpartner%3Dfreewheel%26partner_uid%3D%23%7Buser.id%7D
Failed to load resource: the server responded with a status of 403 (Forbidden)
93

SEO

Indicates how well the page is optimized for ranking in search engines and highlights Search Engine Optimization (SEO) opportunities for farmers.com. This includes optimizations such as providing meta data.

Mobile Friendly

Has a `<meta name="viewport">` tag with `width` or `initial-scale`
It is advised to use a '<meta name="viewport">' tag for the optimization of farmers.com on mobile screens.
Document uses legible font sizes — 80.88% legible text
Font sizes of 12px or less are too small to most mobile users without user gestures and further action. Aim for more than 60% of page text to use font sizes greater than 12px.
Source Selector % of Page Text Font Size
.rich-text p
19.11%
11.008px
sup
0.01%
10.4px
80.88%
≥ 12px
Tap targets are sized appropriately — 100% appropriately sized tap targets
Interactive elements (such as buttons and links) should be appropriately spaced, sized and easy enough to select or tap with regard to their surrounding elements.

Content Best Practices

Document has a `<title>` element
Search engines, screen reader users and other assistive technology users rely on the title to provide an overview of the page and to help determine if the page is relevant to their search.
Document has a meta description
Meta descriptions may be used by search engines when displaying a link to the page and should concisely summarize the page's content.
Links have descriptive text
Make use of descriptive link text to assist search engines in understanding the content.
Image elements have `[alt]` attributes
Provide short and descriptive alternative text where possible on informative elements.
Document has a valid `hreflang`
Search engines can be instructed to list specific versions of a page for a given language or region through the use of hreflang links.
Document has a valid `rel=canonical`
Search engines can be suggested which URL should be shown in search results through the use of canonical links.
Document avoids plugins
The content of plugins cannot be indexed by search engines and many devices either restrict or do not support them.

Crawling and Indexing

Page has successful HTTP status code
Avoid pages with unsuccessful HTTP status codes as they may not be indexed by search engines.
Page isn’t blocked from indexing
Pages that cannot be crawled by search engines cannot be indexed or included in their search results. Ensure that search engines have permission to crawl all pages that should be indexed.
robots.txt is valid
Malformed robots.txt files prevent crawlers from understanding how a site wants to be crawled or indexed, which can be devastating to SEO.

Crawling and Indexing

Links are not crawlable
Ensure that the 'href' attribute of anchor elements links to the appropriate destination. This allows for more pages of the site to be discovered by search engines.

Manual Checks

Structured data is valid
Structured data can be validated through the use of the Structured Data Testing Tool and the Structured Data Linter.
21

Progressive Web App

Indicates how valid the aspects of a Progressive Web App (PWA) are for the page and highlights opportunities to enable/improve the PWA of farmers.com. This includes details about web app manifests.

PWA Optimized

Redirects HTTP traffic to HTTPS
It is advised to redirect all HTTP traffic to HTTPS, in order to enable secure web features for all users.
Content is sized correctly for the viewport
Ensure that the width of the app's content matches the width of the viewport, otherwise the app might not be optimized for mobile screens.
Has a `<meta name="viewport">` tag with `width` or `initial-scale`
It is advised to use a '<meta name="viewport">' tag for the optimization of farmers.com on mobile screens.
Contains some content when JavaScript is not available
Apps should display alternative content for when JavaScript is disabled.

Fast and reliable

Page load is not fast enough on mobile networks — Interactive at 20.4 s
Ensure that the page loads fast enough over a cellular network, to ensure good mobile user experience.
Current page does not respond with a 200 when offline
In order for Progressive Web Apps to be made available offline, ensure that the app is using a service worker.
`start_url` does not respond with a 200 when offline
Consider using a service worker for Progressive Web Apps to ensure greater reliability for the user, in the case of poor network conditions.

Installable

Does not use HTTPS — 1 insecure request found
Ensure that all pages are protected with HTTPS (including those that do not handle sensitive data) as HTTPS prevents tampering and passive listening on communications between the app and its users. Additionally, HTTPS is a prerequisite for HTTP/2 and many new web platform APIs.
Insecure URL
http://farmers.com/
Does not register a service worker that controls page and `start_url`
A service worker is used to provide Progressive Web Apps the use of features such as working offline, the ability for the app to be added to the homescreen as well as push notifications.
Web app manifest does not meet the installability requirements
User engagement may be increased by leveraging the browsers ability to proactively prompt users to add the app to their homescreen.
View Data

PWA Optimized

Is not configured for a custom splash screen
Themed splash screens ensure a high-quality user experience at launch for app users.
View Data
Does not set a theme color for the address bar.
A theme may be applied to the browser address bar, which ideally can be made to match the site.
View Data
Does not provide a valid `apple-touch-icon`
iOS users of Progressive Web Apps will benefit from an apple touch icon, which can be defined with 'apple-touch-icon', which must point to a non-transparent 192px (or 180px) square PNG.
Manifest doesn't have a maskable icon
Maskable icons are great to ensure that images fill the entire shape when installing the app on a device.

Manual Checks

Site works cross-browser
Ensure that the Progressive Web App works correctly across every major browser.
Page transitions don't feel like they block on the network
Users perceive apps with responsive, snappy transitions as higher peforming and ensures a great user experience, even on a slow network.
Each page has a URL
Ensure that all pages are deep linkable via URL. They should also be unique for the purpose of shareability on social media.
Hosting

Server Location

Server IP Address: 104.106.252.87
Continent:
Country:
Region:
City:
Longitude:
Latitude:
Currencies:
Languages:

Web Hosting Provider

Name IP Address
Akamai Technologies, Inc.
Registration

Domain Registrant

Private Registration: No
Name: Domains Administrator
Organization: Farmers Group, Inc
Country: US
City: Los Angeles
State: CA
Post Code: 90010
Email: domain.billing@zurich.com
Phone: +1.8883276335
Note: Registration information is derived from various sources and may be inaccurate.

Domain Registrar

Name IP Address
CSC CORPORATE DOMAINS, INC. 204.74.99.103
Security

Visitor Safety

Mature Content: Not Likely
McAfee WebAdvisor Rating: Safe
WOT Rating: 4.5/5
WOT Trustworthiness: 91/100
WOT Child Safety: 93/100
Note: Safety information is not guaranteed.

SSL/TLS Certificate

Issued To: www.farmers.com
Issued By: DigiCert SHA2 Extended Validation Server CA
Valid From: 27th April, 2020
Valid To: 2nd May, 2022
Subject: CN = www.farmers.com
O = Farmers Group, Inc.
L = Woodland Hills
S = US
Hash: 7b637cf0
Issuer: CN = DigiCert SHA2 Extended Validation Server CA
OU = www.digicert.com
O = DigiCert Inc
S = US
Version: 2
Serial Number: 5040050220355547010822668730592689598
Serial Number (Hex): 03CAADA9445BB9368C9B54276B947DBE
Valid From: 27th April, 2024
Valid To: 2nd May, 2024
Signature Algorithm (Short Name): RSA-SHA256
Signature Algorithm (Long Name): sha256WithRSAEncryption
Authority Key Identifier: keyid:3D:D3:50:A5:D6:A0:AD:EE:F3:4A:60:0A:65:D3:21:D4:F8:F8:D6:0F
Extended Key Usage: TLS Web Server Authentication, TLS Web Client Authentication
CRL Distribution Points:
Full Name:
URI:http://crl3.digicert.com/sha2-ev-server-g2.crl

Full Name:
URI:http://crl4.digicert.com/sha2-ev-server-g2.crl

Certificate Policies: Policy: 2.16.840.1.114412.2.1
CPS: https://www.digicert.com/CPS
Policy: 2.23.140.1.1

Authority Information Access: OCSP - URI:http://ocsp.digicert.com
CA Issuers - URI:http://cacerts.digicert.com/DigiCertSHA2ExtendedValidationServerCA.crt

SCT List: Signed Certificate Timestamp:
Version : v1 (0x0)
Log ID : 46:A5:55:EB:75:FA:91:20:30:B5:A2:89:69:F4:F3:7D:
11:2C:41:74:BE:FD:49:B8:85:AB:F2:FC:70:FE:6D:47
Timestamp : Apr 27 23:29:41.429 2020 GMT
Extensions: none
Signature : ecdsa-with-SHA256
30:45:02:21:00:8C:FD:D9:D7:8F:03:2B:2A:1C:5C:7B:
E7:4C:1A:3D:18:D9:FA:C8:13:2E:EC:0E:E6:7F:1A:D9:
22:79:EC:E6:D8:02:20:3C:04:67:9A:1E:11:5E:0B:48:
4B:43:DC:07:46:A2:92:6A:96:23:D0:AC:CE:1A:58:0D:
35:5F:CE:38:E6:44:1D
Signed Certificate Timestamp:
Version : v1 (0x0)
Log ID : 41:C8:CA:B1:DF:22:46:4A:10:C6:A1:3A:09:42:87:5E:
4E:31:8B:1B:03:EB:EB:4B:C7:68:F0:90:62:96:06:F6
Timestamp : Apr 27 23:29:41.285 2020 GMT
Extensions: none
Signature : ecdsa-with-SHA256
30:45:02:20:51:E7:4E:B8:36:DD:BA:67:7D:2B:6C:5D:
A6:03:75:39:79:08:C8:EC:A4:E3:50:A9:E1:2C:7F:DE:
05:23:94:19:02:21:00:CD:6C:E5:06:17:C1:CB:4B:F0:
01:48:AD:FE:6E:E0:E8:B5:5D:77:6F:95:C5:39:AA:28:
CC:6D:59:88:F0:49:FA
Signed Certificate Timestamp:
Version : v1 (0x0)
Log ID : 87:75:BF:E7:59:7C:F8:8C:43:99:5F:BD:F3:6E:FF:56:
8D:47:56:36:FF:4A:B5:60:C1:B4:EA:FF:5E:A0:83:0F
Timestamp : Apr 27 23:29:41.538 2020 GMT
Extensions: none
Signature : ecdsa-with-SHA256
30:45:02:21:00:F6:A6:B1:F4:87:0C:C8:07:E8:5C:17:
53:2E:1D:55:FE:E1:C6:1A:6A:20:A9:70:2E:93:6D:3C:
0B:63:EB:D3:CC:02:20:70:BB:81:52:39:ED:AC:03:B9:
F8:3D:8A:F4:04:49:60:92:47:07:F5:BA:05:A1:20:F0:
DC:D9:F9:09:BC:0B:5F
Key Usage: Digital Signature, Key Encipherment
Basic Constraints: CA:FALSE
Subject Alternative Name: DNS:bdqapiprod.farmers.com
DNS:eautosales.farmers.com
DNS:ehomesales.farmers.com
DNS:ehomesalesapi.farmers.com
DNS:esales.farmers.com
DNS:esalesbotui.farmers.com
DNS:esalesbristolwest.farmers.com
DNS:ffqinlinebot.farmers.com
DNS:ffqprodapi.farmers.com
DNS:www.farmers.com
DNS:farmers.com
Technical

DNS Lookup

A Records

Host IP Address Class TTL
farmers.com. 104.106.179.167 IN 19

NS Records

Host Nameserver Class TTL
farmers.com. a1-230.akam.net. IN 299
farmers.com. a2-66.farmers.com. IN 299
farmers.com. a14-65.farmers.com. IN 299
farmers.com. a11-67.farmers.com. IN 299
farmers.com. a1-230.farmers.com. IN 299
farmers.com. a13-64.farmers.com. IN 299
farmers.com. a4-67.farmers.com. IN 299

AAAA Records

IP Address Class TTL
2600:1408:8c00:392::2e2a IN 19
2600:1408:8c00:393::2e2a IN 19

MX Records

Priority Host Server Class TTL
10 farmers.com. mxa-0028ab01.gslb.pphosted.com. IN 299
10 farmers.com. mxb-0028ab01.gslb.pphosted.com. IN 299

SOA Records

Domain Name Primary NS Responsible Email TTL
farmers.com. dns3.farmersinsurance.com. inetadmin.farmersinsurance.com. 299

TXT Records

Host Value Class TTL
farmers.com. google-site-verification=DCVC0R3igjgrxPfozN8iNXxtUYvSC3tQir67Hltnwj4 IN 299
farmers.com. docusign=1bf68937-69d4-4550-8053-7f107cc2f82c IN 299
farmers.com. Akamai IN 299
farmers.com. 00d50000000jvyceao IN 299
farmers.com. 00da0000000gucomaa IN 299
farmers.com. shvvroP+7d25LqBW5hRXnviWKC0znmf18xOn+ckQBwRIJieq6k3JAjWliBMF+3ISo8sCifbSFJO2D02CBA0RcA== IN 299
farmers.com. _globalsign-domain-verification=y0sjfQc6jhmDDEAAGHRuW3isRPn-tuic8V1dcaZg53 IN 299
farmers.com. v=spf1 IN 299
farmers.com. 00de0000000f0yxmay IN 299
farmers.com. _globalsign-domain-verification=aGQt0zGP8mtdEwpIzuyjqqdyqMokCfyZo2hCyHQQn3 IN 299
farmers.com. _globalsign-domain-verification=wk87_GegVbDbB9g8OhX88kkNvthnF1X8bBOF36m0NL IN 299
farmers.com. 40t52c7z52smh1p2fxrqxsxj1k0fj5px IN 299
farmers.com. testing IN 299
farmers.com. 00d80000000pwimeaw IN 299
farmers.com. 3333333333333333333333333333 IN 299
farmers.com. 00d30000001x8mheas IN 299
farmers.com. 1234567890 IN 299
farmers.com. google-site-verification=oxrbKhVy6k5Rav0F6nsRrzR168sMJEKV6MKnJZ7Lduo IN 299
farmers.com. google-site-verification=n1HNIFJylwoT2KFSXZSEQLx6s2reKBBwVmom-qdEkMU IN 299
farmers.com. globalsign-domain-verification=k9Ynrvey0f7vBKpY3uxem9SokreOjpT_pFuBVv44SJ IN 299
farmers.com. MS=CE961FFCEFC6CE8FD25FBD410A16483DB9F61C30 IN 299
farmers.com. 4af8d988090164780d9529c5253f0d66c3c881624c4fe03665e9cd3746cd0422 IN 299
farmers.com. 14pks19cqkrtfrhs12292ttwwp22d4j3 IN 299
farmers.com. testing IN 299

HTTP Response Headers

Whois Lookup

Created: 10th June, 1996
Changed: 18th March, 2020
Expires: 9th June, 2029
Registrar: CSC CORPORATE DOMAINS, INC.
Status: clientTransferProhibited
serverDeleteProhibited
serverTransferProhibited
serverUpdateProhibited
Nameservers: a1-230.akam.net
a11-67.akam.net
a13-64.akam.net
a14-65.akam.net
a2-66.akam.net
a4-67.akam.net
Owner Name: Domains Administrator
Owner Organization: Farmers Group, Inc
Owner Post Code: 90010
Owner City: Los Angeles
Owner State: CA
Owner Country: US
Owner Phone: +1.8883276335
Owner Email: domain.billing@zurich.com
Admin Name: Domains Administrator
Admin Organization: Farmers Group, Inc
Admin Post Code: 90010
Admin City: Los Angeles
Admin State: CA
Admin Country: US
Admin Phone: +1.8883276335
Admin Email: domain.billing@zurich.com
Tech Name: Domains Administrator
Tech Organization: Farmers Group, Inc
Tech Post Code: 90010
Tech City: Los Angeles
Tech State: CA
Tech Country: US
Tech Phone: +1.8883276335
Tech Email: domain.billing@zurich.com
Full Whois:
Domain Name: farmers.com
Registry Domain ID: 471473_DOMAIN_COM-VRSN
Registrar WHOIS Server: whois.corporatedomains.com
Registrar URL: www.cscprotectsbrands.com
Updated Date: 2020-03-18T12:13:08Z
Creation Date: 1996-06-10T00:00:00Z
Registrar Registration Expiration Date: 2029-06-09T04:00:00Z
Registrar: CSC CORPORATE DOMAINS, INC.
Sponsoring Registrar IANA ID: 299
Registrar Abuse Contact Email: domainabuse@cscglobal.com
Registrar Abuse Contact Phone: +1.8887802723
Domain Status: clientTransferProhibited http://www.icann.org/epp#clientTransferProhibited
Domain Status: serverDeleteProhibited http://www.icann.org/epp#serverDeleteProhibited
Domain Status: serverTransferProhibited http://www.icann.org/epp#serverTransferProhibited
Domain Status: serverUpdateProhibited http://www.icann.org/epp#serverUpdateProhibited
Registry Registrant ID:
Registrant Name: Domains Administrator
Registrant Organization: Farmers Group, Inc
Registrant Street:
Registrant City: Los Angeles
Registrant State/Province: CA
Registrant Postal Code: 90010
Registrant Country: US
Registrant Phone: +1.8883276335
Registrant Phone Ext:
Registrant Fax: +1.8883276335
Registrant Fax Ext:
Registrant Email: domain.billing@zurich.com
Registry Admin ID:
Admin Name: Domains Administrator
Admin Organization: Farmers Group, Inc
Admin Street:
Admin City: Los Angeles
Admin State/Province: CA
Admin Postal Code: 90010
Admin Country: US
Admin Phone: +1.8883276335
Admin Phone Ext:
Admin Fax: +1.8883276335
Admin Fax Ext:
Admin Email: domain.billing@zurich.com
Registry Tech ID:
Tech Name: Domains Administrator
Tech Organization: Farmers Group, Inc
Tech Street:
Tech City: Los Angeles
Tech State/Province: CA
Tech Postal Code: 90010
Tech Country: US
Tech Phone: +1.8883276335
Tech Phone Ext:
Tech Fax: +1.8883276335
Tech Fax Ext:
Tech Email: domain.billing@zurich.com
Name Server: a14-65.akam.net
Name Server: a1-230.akam.net
Name Server: a4-67.akam.net
Name Server: a2-66.akam.net
Name Server: a11-67.akam.net
Name Server: a13-64.akam.net
DNSSEC: unsigned
URL of the ICANN WHOIS Data Problem Reporting System: http://wdprs.internic.net/
>>> Last update of WHOIS database: 2020-03-18T12:13:08Z <<<

For more information on Whois status codes, please visit https://icann.org/epp

Corporation Service Company(c) (CSC) The Trusted Partner of More than 50% of the 100 Best Global Brands.

Contact us to learn more about our enterprise solutions for Global Domain Name Registration and Management, Trademark Research and Watching, Brand, Logo and Auction Monitoring, as well SSL Certificate Services and DNS Hosting.

NOTICE: You are not authorized to access or query our WHOIS database through the use of high-volume, automated, electronic processes or for the purpose or purposes of using the data in any manner that violates these terms of use. The Data in the CSC WHOIS database is provided by CSC for information purposes only, and to assist persons in obtaining information about or related to a domain name registration record. CSC does not guarantee its accuracy. By submitting a WHOIS query, you agree to abide by the following terms of use: you agree that you may use this Data only for lawful purposes and that under no circumstances will you use this Data to: (1) allow, enable, or otherwise support the transmission of mass unsolicited, commercial advertising or solicitations via direct mail, e-mail, telephone, or facsimile; or (2) enable high volume, automated, electronic processes that apply to CSC (or its computer systems). CSC reserves the right to terminate your access to the WHOIS database in its sole discretion for any violations by you of these terms of use. CSC reserves the right to modify these terms at any time.

Register your domain name at http://www.cscglobal.com

Nameservers

Name IP Address
a1-230.akam.net 193.108.91.230
a11-67.akam.net 84.53.139.67
a13-64.akam.net 2.22.230.64
a14-65.akam.net 184.26.161.65
a2-66.akam.net 95.100.174.66
a4-67.akam.net 72.246.46.67
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